Brides Up North

Wedding Blog Fashion Exclusive: The White Room Maid By Kate Harrod To Launch January 2012!

December 20th, 2011 | Julia Braime

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Brides Up North UK Wedding Blog: White Room Maid by Kate Harrod

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As always, this wedding blog has it’s finger on the fashion pulse, and brings exclusive news of a fabulous new range of bespoke bridesmaid gowns by Kate Harrod (winner of the “Bridal Buyer 2011 Student Bridal Designer Of The Year Award") available only at The White Room Sheffield, to launch in 2012.

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This morning we have a sneak peek behind the scenes at the collection’s stunning launch shoot, coming to these swirly silver pages soon.  If you want to dress your best girls in beautiful frocks they will want to rock again and again then watch out for news of the The White Room Maid launch party, very soon

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Brides Up North UK Wedding Blog: White Room Maid by Kate Harrod/ India Hobson Photography

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Chloe Curry of The White Room Sheffield says: We are delighted to announce Kate Harrod as our in-house designer.  Initially launching with a capsule collection of bridesmaid gowns and offering a couture service for Mother of the Bride to compliment our range of gowns by Jenny Packham, Cymbeline, Claire Pettibone and Stephanie Allin, Kate will operate under the “White Room Maid by Kate Harrod” label. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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We want The White Room Sheffield to be about individuality and dedication to a Bride’s desires for her wedding.  We wanted to bring something contemporary and fresh into the industry.  The initial range launches in the New Year and will be extended throughout 2012 to offer a full range aimed at meeting the needs of all members of the bridal party, concentrating on the co-ordination between the wedding gown and the need for other to express their own personality and flatter their individual body shape.  We want to make the whole process of dressing the bridal party a fun, refreshing an uplifting experience that sets the tone for the big day, factoring in modern elegance with wear-ability and comfort. 

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The initial collection will revolve around offering an alternative to the High Street and off the peg ranges that currently exist.  A large amount of effort has gone into ensuring that we hit an “achievably exclusive” price point for our brides and her party. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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To compliment Kate’s new label, a range of exclusive accessories by Debbie Carlisle of DC Bouquets will be launched.  The designs promise glamour, sparkle and a few textural surprises. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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The collaboration is an extension of The White Room Sheffield policy of supporting up and coming design talent within the wedding industry. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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Watch this space for the full shoot coming soon!

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Click here to read an exclusive interview with Kate Harrod following her Bridal Buyer Award win.

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Click here to read an interview with Chloe from White Room Sheffield, or here to see my day on work experience at her gorgeous boutique.

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Brides Up North  – images © 2011 White Room Sheffield and India Hobson Photography

White Room Sheffield is a Brides Up North Featured Supplier

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Brides Up North UK Wedding Blog

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comments

  • December 22, 2011 | Permalink | Reply

    Fabulously atmospheric and fun shoot! Lovin’ the tousled hair – bridesmaids go wild…..

  • Amy
    December 22, 2011 | Permalink | Reply

    Wow they are gorgeous! I love the pink strapless dress! xxx

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about the author

Julia Braime
Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…

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