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As always, this wedding blog has it’s finger on the fashion pulse, and brings exclusive news of a fabulous new range of bespoke bridesmaid gowns by Kate Harrod (winner of the “Bridal Buyer 2011 Student Bridal Designer Of The Year Award") available only at The White Room Sheffield, to launch in 2012.
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This morning we have a sneak peek behind the scenes at the collection’s stunning launch shoot, coming to these swirly silver pages soon. If you want to dress your best girls in beautiful frocks they will want to rock again and again then watch out for news of the The White Room Maid launch party, very soon.
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Chloe Curry of The White Room Sheffield says: We are delighted to announce Kate Harrod as our in-house designer. Initially launching with a capsule collection of bridesmaid gowns and offering a couture service for Mother of the Bride to compliment our range of gowns by Jenny Packham, Cymbeline, Claire Pettibone and Stephanie Allin, Kate will operate under the “White Room Maid by Kate Harrod” label.
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We want The White Room Sheffield to be about individuality and dedication to a Bride’s desires for her wedding. We wanted to bring something contemporary and fresh into the industry. The initial range launches in the New Year and will be extended throughout 2012 to offer a full range aimed at meeting the needs of all members of the bridal party, concentrating on the co-ordination between the wedding gown and the need for other to express their own personality and flatter their individual body shape. We want to make the whole process of dressing the bridal party a fun, refreshing an uplifting experience that sets the tone for the big day, factoring in modern elegance with wear-ability and comfort.
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The initial collection will revolve around offering an alternative to the High Street and off the peg ranges that currently exist. A large amount of effort has gone into ensuring that we hit an “achievably exclusive” price point for our brides and her party.
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To compliment Kate’s new label, a range of exclusive accessories by Debbie Carlisle of DC Bouquets will be launched. The designs promise glamour, sparkle and a few textural surprises.
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The collaboration is an extension of The White Room Sheffield policy of supporting up and coming design talent within the wedding industry.
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Watch this space for the full shoot coming soon!
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Click here to read an exclusive interview with Kate Harrod following her Bridal Buyer Award win.
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Click here to read an interview with Chloe from White Room Sheffield, or here to see my day on work experience at her gorgeous boutique.
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Brides Up North UK Wedding Blog – images © 2011 White Room Sheffield and India Hobson Photography
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