Brides Up North

The Editorials: Va-Va-Groom!

February 18th, 2013 | Julia Braime

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Wedding Magazine

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In this new blog series, The Editorials, I share my pre-published offline content, online.  I write on a freelance basis for numerous regional and National glossies, and rather than be relegated to being rather posh chip paper, I thought that my words might be useful to my online readers who didn’t manage to pick up a print copy of my features.  Double the pretty!

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Wedding Magazine

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The second instalment in this series (click here to see the first, focussing on the trend for all white weddings) catches up on a column I wrote for Wedding Magazine before Christmas, all about giving your groom some va-va-voom!

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Wedding Magazine

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I wrote: The days of identikit grooms are long gone. You might be preoccupied with selecting the perfect wedding gown, but you can bet that your other half is also giving some careful thought to his own wedding day look. For him too, this is a day where he wants raise the style stakes and feel that little bit special.

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Peter Boyd Photography

Image credit: Peter Boyd Photography

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Luckily, there has never been more of a sartorial selection for a groom to choose from. Whether he is a traditionalist looking for a classically cut morning suit or an individual wanting to cut a dash with quirky accessories, it’s now acceptable for the groom to look beyond a hired waistcoat and cravat. Whilst it’s true that his choice of attire should complement the overall style of the bridal party, some of my favourite wedding day images are those where the personality of the groom shines through.

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India Hobson Weddings

Image credit: India Hobson Weddings 

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Damian Hall

Image credit: Damian Hall Photography

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Top man

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If he wants to keep his look classic, help him to stand out from the rest of the wedding party by choosing a different colour of tie or more elaborate buttonhole.

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Katy Melling Photography

Image credit: Katy Melling Photography 

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Katy Melling Photography

Image credit: Katy Melling Photography

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The cravat caveat

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Rather than sticking to the status quo, encourage your man to mix things up with by adding a special touch. How about a colourful bow tie, socks, braces, sharp shoes or a neckerchief?

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Phil Drinkwater Photography

Image credit:  Phil Drinkwater Photography 

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David Lawson Studios

Image credit: David Lawson Studios 

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Keep it comfortable

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For a relaxed celebration or destination wedding he needn’t be trussed up like a turkey. Work with the style of his surroundings and opt for light fabrics and a pale colour palette.

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Andy Hook

Image credit: Andy Hook Photography

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Lissa Alexandra Photography

Image credit: Lissa Alexandra Photography 

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A man in uniform

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If he’s decorated, this is his chance to show it off. I also love to see a groom in national dress: kilts at the ready boys, it’s time to show some leg!

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Jonny Draper Photography

.Image credit: Jonny Draper Photography 

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Andrew Ward Photography

Image credit: Andrew Ward Photography 

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Toys for the boys

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Indulge him! If he has a need for speed, why not hire a cool car or vintage scooter to get him to the church on time and in style.

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Insight Photography

Image credit: Insight Photography

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  – Images © 2013 as credited

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about the author

Julia Braime
Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…

learn more about Julia Braime