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I recently featured the brand new So Sassi label as an eye candy post on the wedding blog, to great excitement on Twitter and Facebook from my readers (click here to recap), and was happy to let Yorkshire brides know that Brides Up North Featured Supplier The Bridal Gown in Otley has become an approved stockist of this gorgeously fresh new collection.
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Now if I know my Featured Suppliers (and it turns out that I do), they are never ones to let exciting occasions pass them by! Step forward Julie of The Bridal Gown, who decided to throw a little launch party to welcome the label to Yorkshire…
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With images by 1 Click Photography
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Julie of The Bridal Gown says: So Sassi is a new label by Sassy Holford. The line is aimed at a young fashionable bride being a little less expensive that other Sassy Holford labels but with the quality and attention to detail you would expect from this leading designer house. All of the dresses are designed and made in Taunton in Somerset. Sassy acts as design director for the So Sassi label and has a young talented team of designers working for her.
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The inspiration for the launch event came from the desire to do something different to celebrate the arrival of the collection in the boutique. We looked for somewhere with atmosphere to do a catwalk show that still linked with wedding themes and found it at Otley All Saints Parish Church. We felt that it would give brides a rare opportunity to see gowns “walking down the aisle” and imagine themselves in that setting. We also displayed dresses on the top of the pews to give good visibility and add more atmosphere.
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Leafy Couture created our amazing floral displays and dressed the church, I gave Sarah a brief about the So Sassi label and she worked her magic to perfection. The hair was by Yazz Number One Salon. I sent photos of models and images of the dresses and let the stylist’s creativity run wild. The results were fantastic
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The launch went really well, despite some of the worst winter weather in seven years! The catwalk show looked amazing and the atmosphere was electric – everyone I talked to absolutely loved it. We will be doing another event in the Summer and we hope to make the next even more spectacular and creative. The ideas are already flowing! Watch this space!
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In the meantime, to try and buy from the new So Sassi label, you can contact Julie on 01943 466680 or email julie@thebridalgown.net
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Little Black Book
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Gowns: So Sassi at The Bridal Gown
Images: 1 Click Photography
Hair: Yazz Number One Hair Studio
Flowers: Leafy Couture
Wedding Cakes: Otley Cakes
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All Northern stockists
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Bellissima Bridal Gowns, Bury, Lancashire
Lace Bridal, Hale, Cheshire
The Bridal Gown, Otley, West Yorkshire
The Wedding Dress Company, Corbridge, Northumberland
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Brides Up North UK Wedding Blog – Images © 2013 1 Click Photography
The Bridal Gown is a Brides Up North Featured Supplier and this is a sponsored post
Contact Brides Up North to submit your business as a Featured Supplier
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