March 31st, 2014 | Julia Braime
Recent reports from Hollywood have me more than a little concerned. What the beejezuz is Kim Kardashian up to now?! Tomorrow’s chip paper or not, with a degree in Communications Studies under my belt I firmly believe in the power of the press to persuade, normalise and control.
Along with the excitement of getting engaged and setting a date often comes a feeling of pressure for brides-to-be as it confirms the time frame in which they have to both plan and achieve their perfect wedding day look. Obviously this includes finding the dream dress, shoes and accessories, plus an amazing hair stylist and beautician (which is stressful enough), but in certain cases brides are now taking their pre-wedding preparations a step further to ensure they are at their most radiant on their special day.
My vote lies firmly with keeping things natural, but our regular guest blogger Rachel is back to investigate the latest beauty craze without getting over dramatic about it. We want our readers to be informed and capable decision makers. This is serious stuff ladies.
So, fancy a bit of bridalplasty with your blow dry? Think carefully.
Rachel says: It’s easy to understand why brides want to look their very best as they will be centre of attention, taking their vows in front numerous friends and family while photos, and often video footage, are taken that will be passed around and down the family for years to come. It’s therefore often the case that a bride will cut out calories, up her gym membership and indulge in a few facials ahead of her big day, but it appears much more extensive wedding day makeovers are starting to evolve.
Recent studies have revealed there is a fast growing trend for brides-to-be to undergo non-invasive treatments as part of their beauty prep and UK clinics are also reporting an increase in requests for pre-wedding day surgical procedures from brides striving for perfection.
It’s thought there are several reasons for brides deciding to take such measures, the main one simply being to boost their confidence. Others suggest the average age of a bride increasing to early 30s is a factor as at this age it’s assumed women often have more disposable income and therefore can afford such treatments and procedures.
Another contributor is said to be changes in wedding dress designs. Traditionally dresses have been structured on top, with corsets pulling everything into place, while the bottom halves have been made up of meringue-style layers, perfect for hiding women’s common body hang-ups areas such as bum, thighs and hips. Today’s fluid, slinky and sometimes backless designs however can be most unforgiving and rarely allow for any kind of hidden support.
For some brides it may be that they have been considering a certain procedure for some time and their wedding day provides a trigger point while for others it’s simply a lack of time or patience which makes the quick fix treatments appealing.
So, what types of treatments are brides-to-be having?
Image: Huffington Post
This is one of the most popular non-invasive pre-wedding treatments for brides-to-be. Skin starts to show signs of aging from the age of 25 as our bodies loose collagen at the rate of 1.5 per cent every year. It is this depletion that leads to wrinkles, meaning that even brides in their 20s can feel the need for anti-aging skincare procedures. During the treatment ultra-fine needles are used to target wrinkles on the forehead, around the eyes and mouth, between the eyebrows and on the neck by injecting botulinum toxin into the skin to achieve a smooth, flawless look.
Dermal fillers are popular with brides wanting to achieve a more youthful appearance by plumping up their cheeks, filling their lips or enhancing their cheekbones. Dermal fillers are also used to fill in hollow areas of the face, smooth out wrinkles and remove scarring.
Laser therapy, microdermabrasion and chemical peels are some of the most popular pre-wedding non-invasive facial treatments. These are used to revitalise the surface of the skin by removing old skin cells giving brides a fresh and more radiant appearance.
Chosen by brides who want to target fat on their stomach, buttocks, hips, thighs and backs of the arms, this treatment uses ultrasonic technology to sculpt the body. During the procedure ultrasonic waves burst fat cell membranes, effectively ‘melting’ the fat away.
Image: Doublevision Media
Meanwhile those brides choosing to go under the knife are forking out for breast implants, tummy tucks, liposuction and rhinoplatry (nose alterations). And it’s not just brides feeling the pre-wedding pressure – bridesmaids, mothers of the bride or groom and even grooms are also undergoing such procedures, with some clinics even offering special pre-wedding group packages.
As someone who is too scared to switch from eyebrow waxing to threading for fear of the pain, I can’t see myself handing over money to undergo such procedures ahead of my wedding. I’m also of the opinion that we shouldn’t mess with our bodies more than is necessary and above all I’d hate to arrive at the altar and my future husband fail to recognise me.
That said it’s up to each individual to decide what they want to do with their body. What I will say is that the treatments and procedures discussed are not without risks. Brides who are considering more extreme pre-wedding makeover should allow plenty of time to research and plan any procedures they are interested in having carried out and ensure they leave time for proper healing before the big day. I would also ask them to question if there is an alternative and if the money could be better spent elsewhere – perhaps on a luxurious honeymoon, a top photographer or a pair of designer wedding heels.
So what do you think? Would you consider plastic surgery before your big day?
Rachel Parry is a regular guest blogger for Brides Up North
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Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…