Brides Up North

All About The Shoes. Supplier Showcase: Paradox London

June 2nd, 2014 | Julia Braime

Pink Paradox London

We’ll make no apologies.  Here at Brides Up North, we’re proper girly girls.  We love romcoms, hen parties, classic Friends, the tall, dark, handsome ones, manicures (Shellac changed our lives), spa days, forages in Topshop, a family sized bar of Dairy Milk… and most of all, we’re all about the shoes

Oh come on girls, isn’t everything all about the shoes?

Lucky for us, we’ve got some pretty epic Featured Suppliers who care about the shoes just as much as we do, and it’s with pride that I introduce one of our best heeled sponsors to the pages of the wedding blog this afternoon.

Ladies, get ready for some serious shopping, as we meet the beautiful Sophia of Paradox London (who’s just about to add a darling baby to her brood any day now… congratulations mama!) and talk fancy footwear.

Benjamin Adams London

What’s the story behind Paradox London?

With 30 years of shoe manufacturing heritage manufacturing footwear for bridal companies and the high street, Paradox felt that the bridal market needed some fashionable inspiration as styles as that time were very plain and boring. Therefore in 2002 Paradox developed its own bridal collection specifically targeted at the more fashion conscious bride. 

Why should a Bride choose Paradox London? 

Paradox London incorporates both the Pink Paradox London and Benjamin Adams London collections. With decades of footwear manufacturing heritage we understand the needs of the bride and bridal party. Both the Paradox London collections incorporate unique on-trend styling that do not sacrifice comfort. Combining comfort, quality, a budget suit all types of brides and most importantly design, this is what sets us apart from the competition.  

Benjamin Adams London

Tell us about the Pink range of wedding shoes that you design and create? 

Pink Paradox London is a collection that is designed for the entire bridal party; Bride, Mother of Bride and Bridesmaids. The collection has a strong on-trend fashion influence which is translated into the needs of the bridal party. The collection features 4” inch crystal encrusted heels to mid-heel vintage t-bars. Styling is paramount with Pink however we never compromise with comfort as the entire collection features memory foam padding and soft lining. The collection is made with luxurious dyeable satin which can be hand coloured to match any gown which is great for bridesmaids and mother of bride, or even for the bride if she wants to wear the shoes after the wedding. 

Which designs from the collection are your favourite and why?

Our current favourites are styles Dahlia and Cupcake. Dahlia is an elegantly simple round toe court with a cute bow detailing. Stylish and comfortable, sometimes less is more. Cupcake is our vintage lace pump, on-trend and comfortable – a truly unique style from Pink.

Pink Paradox London

Tell us about your range of accessories?

We offer matching handbags with all of our footwear styles.

Tell us about your Little Miss Pink collection?

We have fantastic kids collection called Little Miss Pink that’s perfect for flower girls. The shoes are made with ivory dyeable satin that can coloured to match any flower girl gown.

Pink Paradox London

Tell us about your Benjamin Adams 2014 bridal collection?

The 2014 Benjamin Adams collection takes inspiration from 1950’s Hollywood film star styling such as Audrey Hepburn and Grace Kelly. The collection combines both vintage themes and the alluring glamour of the red carpet and is designed specifically for the fashion conscious bride that wants to add some drama and interest with footwear to complete their bridal look.

Benjamin Adams London

Pick out a few favourite designs from the collection and tell us why?

Mia is the perfect style for short wedding dresses, a classic t-bar set off with elegant pear crystals, whilst Minnie is a great shoe to team with a vintage dress. The round toe Mary Jane optimises the vintage era.

Benjamin Adams London

What are your prices like? 

Our prices are really competitive.  The Pink range starts from £49.95 to £99.95 and our Benjamin Adams collection is a little more expensive between £139 and £450. 

What sizes can you offer?

Dependent on style, generally we offer sizes from size 2 – 8. 

Pink Paradox London

You’re based in London, but are Brides Up North able to order your designs online too?

Brides Up North can order any of our collection from our recommended on-line retailers such as www.elegantsteps.co.uk or www.crystalbridalaccessories.co.uk

Benjamin Adams London

What would be your top tips for Brides Up North when choosing their wedding shoes?

First and foremost any bridal shoe must look amazing as it completes your bridal attire, however you cannot sacrifice comfort as you will be on your feet for a number of hours. Benjamin Adams shoes all include soft kid leather lining and special memory foam padding. With Benjamin Adams you can have the best of both worlds. 

What would be your no nos for Brides Up North when choosing their wedding shoes? 

The bridal shoe completes your bridal outfit, therefore it should be purchased in conjunction with your dress. Having your shoes at your dress fitting is essential in ensuring you have the correct gown length.

Benjamin Adams London

How can Brides Up North get in touch to see your designs and find out more?

Your readers can visit our website at www.paradoxlondon.com, follow us on Twitter @paradoxlondon or @benjaminadamsln or like us on Facebook.

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Brides Up North UK Wedding Blog – Images © 2014 supplied by Paradox London

Paradox London is a Brides Up North Featured Supplier and this is a sponsored post

Contact Brides Up North to submit your business as a Featured Supplier

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about the author

Julia Braime
Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…

learn more about Julia Braime