July 15th, 2014 | Julia Braime
Following this season’s trip to White Gallery, London – an international designer bridal trade and press show which I attend yearly, gathering the best in British and international bridal design – I’m proud to showcase a selection of our very favourite collections for 2015 here on these pages.
This afternoon, Sarah, the head designer at Ivory & Co, talks us through her inspirations for the label’s soft and stunning 2015 collection. Just dreamy.
What sort of woman does Ivory & Co design for?
Sarah says: The bride I design for at Ivory & Co is sophisticated and elegant – the sort of bride who loves the style of the icons such as Grace Kelly and Audrey Hepburn. Brides who want romantic dresses with a designer look and are comfortable with something a little more unique and striking.
What were your inspirations for this collection of bridal gowns?
I worked on the designs in the new collection for months last year, sketching constantly and focusing on the styling being feminine and delicate. I took inspiration from many areas – including the romance of the Pre-Raphaelites and the romantic sweep of high fashion in the 1930’s and 1940’s (the swathes of fabric and long trains). In the attention to detail my inspiration was fairy-tales and mythology: think A Midsummer Nights Dream crossed with embellishments of the Ancient World.
What shapes, fabrics and embellishments were chosen for the collection and why?
The dress shapes for this season are flowing: whether they are full skirted or slinky they all have flowing floaty fabrics in silk chiffon or soft silk satins. We have embellished using an array of beautiful French laces and beading in Swarovski rhinestones, real freshwater pearls and illusion sequins. This all gives an illusion of soft decoration for a delicate and feminine look.
Lets get practical. Tell us about sizing and spend?
Ivory & Co make gowns in any size. Our standard range goes from UK 0 to 18 but we can also make any size above that by request. Brides can choose from two services – they can either chose a standard UK size or they can have our made to measure service where we make a whole new pattern block just to the bride’s individual measurements.
We also provide a special bespoke service where we can either make bespoke changes to an existing design – or design a bespoke dress from scratch for a bride. This service is no more expensive than buying from our collection.
Our dresses retail from between £1,000 – £2,000.
What does 2014/ 2015 hold for Ivory & Co? What are you excited about?
We have just relocated to a fantastic headquarters in the gorgeous Worcestershire countryside. We have one of the biggest bridal showrooms in the UK with over 100 dresses and over 500 tiaras and accessories. We are excited about welcoming many brides here for appointments to try the new designs – or brides can book in for a bespoke appointment with me.
What are your best things in life?
My best things in life are of course my wonderful family but I’m very lucky that I have a fabulous job that I really love. It gives me a real sense of satisfaction when I leave the office at night knowing that I’ve made brides happy that day. I love days when brides come to collect their dress and their faces when they try it on for the first time, especially with bespoke jobs as it is rewarding to design something unique for a bride so they can have the dress of their dreams.
Where can Brides Up North find out more about Ivory & Co?
Brides Up North can see more about us by viewing our website www.ivoryandcobridal.co.uk or for accessories, www.ivoryandcotiaras.co.uk. Brides can follow us on Twitter and Facebook and we have a blog which can be reached from our websites.
This is not a sponsored post
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Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…
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