July 6th, 2017 | Julia Braime
When it comes to a wedding you may think that all the gifts come after the big day, but that doesn’t have to be the case. Thanks to a clever new concept put together by wedding supplier duo Lisa Steane, a Brides Up North Sponsor and owner of The Bobby Pin, and Katherine Cocksedge, owner of The Bridal Market, you lucky brides-to-be can treat yourself to a helpful planning pressie every month in the run up to your wedding.
Through Hook Box, brides-to-be will receive a pretty package containing priceless information, fabulous inspiration and wonderful treats, all relevant to current wedding trends. From planning tools and glossy magazines to beauty treats and stationery, it’s bursting with show-stopping ideas from a range of handpicked wedding suppliers. Brides can pick to subscribe, or alternatively there are one-off boxes for brides-to-be, bridesmaids and festival hens (the latter of which is apparently glitter-tastic!) Interested? Then read on as the lovely Lisa lifts the Hook Box lid…
Can you give us a brief overview of Hook Box?
lisa says: Hook Box is owned by myself, Lisa Steane, and Katherine Cocksedge, who owns The Bridal Market. We became partners in October last year and really saw a massive hole in the market for brides to acquire great gift boxes to help with wedding planning as well as introducing brides-to-be to amazing independent wedding suppliers available in the UK. Our subscription box aims to give brides the choice of what is out there in the wedding supplier world. We give them helpful hints and tips on how to plan their wedding and also add in a few gifts and wedding ideas for them to keep.
Can you tell us what types of items brides can expect to find in their Hook Box?
The great thing about our boxes is that we have some amazing suppliers on board that will be introducing their products in our boxes. The products range from beauty, stationery, favours and decorations – the list is endless as we put products in our boxes that are trend relevant and are amazing quality. Our box also includes the latest edition of Wedding Ideas Magazine, which is a great addition.
How far in advance of the wedding would you advise brides to subscribe to Hook Box and what different subscriptions are available?
We would say in order to get the full enjoyment of our box, a 12-month subscription would give you the best overall value, but the subscription can be picked up at any time as it offers so much information and different ideas that it could help a bride that is already halfway through her planning. We offer a monthly rolling subscription and then a three, six and 12-month subscription offer that gives discounts for signing up for longer periods.
What brands are you currently working with at Hook Box and what kind of style does a brand have to have in order for you to work with them?
We are currently working with fantastic wedding suppliers like Team Hen, Treat Kitchen, Mix & Twist Cocktails, Ginger Ray, Wedstock Stationery. We are open to working with more independent wedding suppliers as long as we feel it is the right fit for Hook Box. The Hook Box brand is all about unique products that will offer fantastic ideas to our brides. We love new products that haven’t been around long because we are all about offering brides things they haven’t seen before in the market.
You also do one-off Bride-To-Be and Bridesmaid Hook Boxes, can you tell us a little about them?
Yes, we offer one off Bride-To-Be, Bridesmaid, Hen and also a summer Festival box for the girls who love glitter. These are similar to the Bride-To-Be box in terms of they are full of amazing gift products and wedding ideas. The one-off gift boxes are great to give to your bridesmaids to either pop the question or to say thank you, and our Hen box is great to give to your bride-to-be on her hen night. All the products have been handpicked for the type of box it is and has no tacky plastic products in sight!
How have Hook Boxes been received by brides so far?
We have had so much love for our boxes. I think the brides are totally amazed on how many products you get inside our box for the £25 subscription. It is great value for money but it is also full of great planning help that is so valuable when you are starting out with your wedding planning journey. It can be daunting when you first start and we wanted to take the stress out of it.
Are there any types of brides that you think Hook Boxes will appeal to in particular?
I think we will appeal to all brides who are planning their wedding – we touch on everything in our boxes so we do not think the box will fit just one type of bride. We will focus on every budget type and offer tips and ideas on how to save with DIY weddings. We also look at brides that want more help on the day with planners and stylists. We believe the box will incorporate every scenario for our brides to consider, that’s the subscription box will have the most value when starting the planning stages.
Can you give us an idea of cost and does the subscription include delivery?
The Hook Box subscription is £25 a month with free P&P – you can go on a three, six or 12-month plan to reduce the cost of the box. We also offer our one-off Bride, Hen, Bridesmaid and Festival box for £35 each.
How can our readers find out more about Hook Boxes/get in touch?
Any other exciting news to share?
We like to keep our cards close to our chests but all I can say is that we have some amazing suppliers coming on board in the coming months and also have plans to introduce more boxes by the end of the year. Watch this space!
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Former lawyer and bride to be Julia founded Brides Up North in 2010 with a chip on her shoulder. Frustrated by the poor Northern presence in glossy bridal magazines and online, she decided to do something about it herself. Astounded by the rapid growth of her blog and brand, Julia now manages Brides Up North’s online content alongside their busy wedding exhibition season, industry events and related commissions. And she’s always, always, got a new project on the go…
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