January 15th, 2018 | Rachel Parry
While it can be tempting to have a complete beauty overhaul ahead of your big day, we believe it’s incredibly important to be the very best version of you on that special day, and not to take things too far so that you look like someone else altogether.
With this being our mantra, we’re very much in favour of our talented Sponsor Alexandra Jane Edgar’s approach to bridal beauty: “you wear the makeup, it does not wear you”. For, as Alexandra explains in today’s post, hiring a professional to create your wedding makeup doesn’t mean changing the way you look, but enhancing your features and complementing your big day plans, with luxury brand products that are kind to skin and long-lasting.
As an out and out pro, with experience of working for and training with some of the world’s most luxurious brands and cosmetics houses, we’ve invited Alexandra to the blog today to tell us more about her fabulous makeup services while also sharing a few top tips and tricks along the way…
With images by Joe Laws Photography.
Can you tell us a little about your background and how you came to be in the wedding industry?
alexandra says: Yearning for a creative career I began working in the cosmetics industry 16 years ago. I have represented the world’s most luxurious brands and cosmetics houses and have had extensive training throughout my career from the industry leading names, such as Lisa Eldridge, Francois Nars, Eve Nom and Sylvie Chantecaille. I have been so fortunate to come into the wedding industry purely through client demand for my services on their big day.
Can you give us an overview of the services that you offer and the area that you cover?
I travel throughout the North East to your bridal venue on your big day. I am based full time in an award-winning wedding and portrait photography studio in Newcastle Upon Tyne. This is where you can come for your makeup trial and very excitingly receive a digital photograph. This is a wonderful opportunity to see how you will photograph on your wedding day whilst giving you a confidence boost and a little experience being in front of a camera. We even host hen party experiences, which is fun opportunity to meet us and trial your big day look, with a fabulous photo shoot of you and your bridal party.
How can brides-to-be prepare for a wedding makeup trial?
Start to consider your wedding day look when you have chosen your palette, flowers etc. so we can complement your ideas. It really is important to know you are going to look and feel your best on your wedding day. I can then also advise you on skincare to really get your complexion radiant in plenty of time for your big day. Afterwards, just relax and look forward to your wedding morning.
Why would you recommend a bride hires in a professional makeup artist for their big day?
Brides tell me they could not have achieved the same look themselves and they all enjoy a professional, pampering and relaxing service on their wedding morning.
What should a bride look for when hiring a makeup artist?
It is your day! You need a good relationship with any professional to feel happy and confident. Experience is essential. I use luxury brands of skincare and makeup and I create looks for ladies of all ages every day.
What would you say is the best part of your job and what you excel at?
I love meeting new people and being a part of your most special day is so rewarding and the feedback from my brides and the bridal party is so positive and encouraging. I am told from my clients that they do not feel any makeup on their skin so they can just feel and be themselves. This is definitely my signature style – you wear the makeup, it does not wear you. Making a woman feel transformed, beautiful and her best is extremely empowering.
Where do you look to for inspiration?
I work in such a creative space, as a team we are constantly challenging ourselves with new looks, lighting techniques, photographic editing. We pore over fashion magazines and Instagram for inspiration and bounce lots of ideas around the studio and on location. We never stop creating – #getcreative is our thing. I recently created a stunning Baroque inspired look for a shoot for Kathryn Russell, an incredible couture bridal gown designer who is based in Gosforth, Newcastle upon Tyne.
What bridal makeup looks are in vogue currently?
Brides always tend to require timeless and classic makeup for their wedding day. I’ve recently noticed an increase in brides requiring elements of glitter and sparkle into their looks too.
Where would you advise brides to seek inspiration for their bridal look?
You will find inspiration from wedding blogs, magazines and Instagram of artists showcasing their skills. Photographers websites will provide lots of ideas also. Check out www.joelaws.co.uk
Are there any brands of products in particular that you use, and if so, what are they?
I only use luxury brands of skincare and makeup. They are quality, cruelty free, ethical and sometimes vegan products. I know and trust brands such as Arbonne, Chantecaille, By Terry, Laura Mercier, Kevyn Aucoin, Urban Decay and elements of Charlotte Tilbury.
What are your favourite beauty buys at the moment?
I’m completely hooked on Arbonne RE9 Advanced Cellular Renewal Mask and Genius Nightly Resurfacing Pads and Solution are exquisite. I have seen an improvement in my pores and skin smoothness. It really works and it’s all natural with no nasties.
What are your top tips for brides to get their skin in the best condition possible prior to the wedding?
Come see me for your trial, I love nothing more than talking skincare. I was trained by Eve Lom who is regarded as Britain’s skincare expert and it is a true passion of mine. I can advise you on how to really get your skin working for you. You can buy Arbonne products from me direct, by visiting my dedicated Arbonne site.
What is the feedback like from your brides?
My brides have always given me wonderful, positive feedback. Testimonials can be seen on my website.
What is the process if a bride books you and do you offer a set package?
Book your trial, come meet me at the studio, have a fun photo shoot. On appointment I charge a £30 booking fee. On your big day I travel to you and get you and your bridal party ready for your special day. I charge £100 for the bride and £50 for each member of the bridal party.
How can readers get in touch with you, see more examples of your work?
Anything else to add?
Booking my services for your big day also allows you access to an award-winning wedding photographer, a couture bridal gown designer, headdress designer and milliner. Come get involved – we love all things bridal. With hen party packages, makeup masterclasses and photo shoots, you can continue to use our services time and time again, and become part of the family!
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Rachel joined the Brides Up North editorial team as Features Editor in February 2015. Rachel draws on her news reporting background, experience in features, bridal & lifestyle editing for previous regional titles and time spent working for Yorkshire’s most successful PR agencies. Yet to tie the knot herself, Rachel's own wedding looks set to be very, very pretty...
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