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This afternoon on the wedding blog it’s all about making a statement, as we chat to Brides Up North Featured Supplier Judith of The Berry Boutique about her fabulous range of costume and semi precious jewellery.  Whether you want to raise the fashion stakes on your big day, look hot on honeymoon or point your mum in the right direction for her Mother Of The Bride accessories, a visit to The Berry Boutique is in order. 

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When did The Berry Boutique open and what is your background?

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The Berry Boutique officially opened 10^th January 2012. That was the date my website was completed.

I started with the Berry Boutique as quite a number of years ago I had a ladies fashion shop in Darlington, called Frenchies.  My then husband (who is French) and I would visit the jewellery and fashion wholesale areas of Paris, choose the items we thought were the most unusual and have them sent across to the UK. It was really exciting and I still have a couple of items that are still commented on when I wear them. I loved the regular clients calling into the shop and the buzz of knowing the stock was so different.

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What lines of jewellery do you stock?

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I have five suppliers at the moment. About 80% of my pieces are hand made. They range from £30 to £180 and my customers can be from young ladies going to proms or sophisticated ladies who want something very different, yet not too expensive. Some of my pieces are semi-precious stones in beautiful colours.

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There are some pieces I feel do not show well on photos but that sell out at wedding fairs and other venues, where they can be touched and their unusual colours and weight becomes apparent.

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My newest stock has a great deal of aquamarine and coral stones with matching earrings, lovely for a Caribbean wedding or holiday.

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I like to think that my jewellery is a little different, I have a few pieces of jewellery with fur and leather on the cuffs and fur on part of the necklace itself. All my earrings are for pierced ears, but I have a selection of new earrings, shortly to be delivered, with clips.

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What pieces do you think would work particularly well for brides?

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I have a good selection of diamante necklaces, with taupe coloured stones as well as light stones. These are worn near to the neck and are very effective. I believe that most of my jewellery would be absolutely ideal for a honeymoon in warmer climates, where brightly coloured jewellery looks so dramatic.

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Do you have a shop or are you purely online?

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Whilst I am on-line with most of my jewellery I do many venues and fairs.  I also cater for ladies who have coffee mornings or charity functions. I am totally equipped with jewellery displays and tables and I am more than happy to donate 15% of that day’s takings, to the hostess’ choice of charity.

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What is your current favourite piece that you stock and why?

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Choosing my personal favourite piece is rather difficult. I have recently had some beautiful silver heart lockets with matching silver heart locket bracelets delivered. They are on either black, beige, brown or red leather with silver ring clasps. They have been extremely popular. I am waiting for another delivery within the next few days. Whenever I wear my jewellery people ask where I found it. These pieces are not yet on my website and I have already had to reorder… so watch out for new arrivals soon!

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Is there a particular style of jewellery that is popular with your customers at the moment?

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The most popular jewellery at the moment would have to be the brightly coloured pieces for holidays and honeymoons.

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What can Brides Up North expect when they use your online service?

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Brides Up North can expect a very quick response when they use my online service. I had a young lady living in Central London who ordered a necklace last week. She was astounded that she was able to take delivery of the jewellery the very next day. A signature was required on delivery and she was only able to be at home that day. One very happy customer!

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How does The Berry Boutique provide a superior experience to other online jewellery retailers?

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Our vast range of jewellery covers every possible situation from Mother of the Bride to honeymoon to more casual situations. Everything for the lady who knows what she likes and looks special in and who needs the piece of jewellery as quickly as possible.

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Can you give Brides Up North an idea on price?

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I try to keep my prices as reasonable as I am able to. Well made fashion jewellery can be so effective and I feel that whilst most ladies have ‘the little black dress’ they love, it is important to totally change the look for different occasions. With reasonable priced pieces you can make very different statements and looks without spending a fortune. My prices for a necklace range from £30 to £180 and earrings from £15 to £20.

I would be more than happy to give a discount to Brides Up North readers. Just ask!

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How are your products packaged?

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My pieces are posted in a black 7” x9” jewellery box with a black velvet inlay. The box is then put into a bubble lined envelope, to make absolutely sure that they are received in the same perfect condition as they left me. They are then posted first class Royal Mail. A signature is required before delivery. Should they be purchased as a gift the box would be appropriately wrapped prior being put into the bubble envelope.

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How can Brides Up North get in touch with you/ find out more?

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You can visit my website www.theberryboutique.co.uk.  For special enquiries, I always have my mobile phone with me 07811 233 352 (a mobile enquiry can never be too late in the evening).  You can also reach me by email at judith@theberryboutique.co.uk

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Brides Up North UK Wedding Blog – Images © 2012 The Berry Boutique

The Berry Boutique is a Brides Up North Featured Supplier

Contact Brides Up North to submit your business as a Featured Supplier

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