Charlotte Balbier

bridal trend alert: the illusion wedding dress

December 1st, 2016 | Rachel Parry

allure-couture-style-c401c

Allure Couture

Keen to collaborate with other big-day enthusiasts in the world of weddings, we’re introducing a new guest writer to the blog today, the lovely Sophie Grabham, Online Editor at Love Our Wedding Magazine.

Aa a regular feature in our Brides Up North Luxury Wedding Fair media packs, we’re big fans and supporters of Love Our Wedding Magazine and enjoy flicking through its glossy pages of inspiration. As such Sophie will be sharing a monthly feature with us on everything from dresses to décor, and in return we will be writing for the wonderful Love Our Wedding Magazine website once a month too. If you didn’t see our first feature on the Top 2017 Wedding Themes, be sure to take a look.

For her first feature, Sophie has some serious dress candy in store for you as she talks bridal fashion trends.

mark-lesley-2017-collection-coming-soon

Mark Lesley

sophie says: One of our favourite bridal trends of the moment has to be illusion gowns!

Illusion necklines made an appearance in many designer collections for 2016 and the trend is showing no signs of slowing down for 2017. The elegant detailing gives the appearance of tattooed lace on skin and is a must have for any fashion-conscious bride.

But it’s not just necklines that have been featuring this illusion styling. There has also been a lot of emphasis on the backs of gowns as well as on sleeves, with intricate illusion lace patterns cropping up in many of the hottest new collections.

From chic and subtle to the fashion-forward and daring, this trend will work for any style of bride.

Let’s take a look at some of our favourites…

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Kenneth Winston

illusion necklines

The signature style for 2016/2017 weddings, illusion necklines can be as daring as you like! There are many variations of this look; from high-neck detailing to plunging V-necklines – another huge trend for the new season.

We’d recommend wearing minimal jewellery and hair up or to one side, to really show off the gorgeous detailing on this style of gown.

Labels including Allure, Chloe Bridals, and Kenneth Winston all rock this look.

continue reading

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we’ve been shortlisted in the wedding blog awards 2016!

October 10th, 2016 | Julia Braime

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Rachel and I are absolutely thrilled to share that Brides Up North has been shortlisted once again in the The Wedding Blog Awards 2016, hosted by Wedding Magazine. We’re up for not one but two categories this time, Best Regional Blog and Best Blogging Team, so things are pretty excitable here at Brides Up North HQ!

The awards evening is one of our yearly “best bits” and we are looking forward to another night of hobnobbing and hi-jinks with our fellow UK wedding bloggers (cue cupcakes washed down with Champagne) – and not-so-much the hungover train ride home – later on this month.

It might seem from our pretty Instagram feed that all Rach and I do is play with pretty dresses when we are in the office and put our feet up in spas when we are not.  Usually, that’s exactly what we want you to think. Unfortunately, it’s not quite the reality.

Behind the scenes here at Brides Up North we work really, really long, often unsociable hours – just ask my husband – to make sure that the inboxes are emptied and the pretty pages of the wedding blog and related social channels are constantly fuelled with new wedding inspiration.  That’s not to mention my role as Editor-In-Chief of Unveiled Magazine or the vast amount of effort that goes into our extremely busy seasons of Luxury Wedding Exhibitions. I think what I’m trying to say is that it’s hard work being this goddamn fabulous.

We’d be really pleased to take home the gongs this year (lets go for the double!) and will keep you posted! We wouldn’t be here if it wasn’t for our loyal readership, so big love and thanks for your support, it’s very much appreciated.

Let’s show the rest of the UK exactly what us Northerners can do!

julia & rachel x

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are we the online/digital business of the year?

September 29th, 2015 | Julia Braime

WIBA2015

Today I’m really very excited to share that Brides Up North has been shortlisted in the Forward Ladies women in business awards 2015 for Online/Digital Business Of The Year.  As you read this, Rachel and I are perfecting our lippy and heading to Newcastle to join lots of bright business minds at the Yorkshire & North East Awards ceremony.

We’re never really ones for making a huge fuss (in our ever so Northern manner), but we’re ever so chuffed that our work in this field has been lauded by an organisation with so dynamic and varied a membership as Forward Ladies.  Today, at the sparkling do, we’ll be over the moon if we take home the award – but it’s just as nice to see our hard work, loyal readership, solid supporter base and resultant business success recognised.

forward ladies say: ‘This year’s awards continues its tradition of being the premier forum for recognising and rewarding the talented women across the UK. The awards, which were created to celebrate trail blazing and pioneering women from enterprise and business, are hugely important because they give women a unique opportunity to acknowledge their successes and become credible and inspirational role models for others.

We have categories to showcase the underrepresented women working in traditionally male dominated fields such as the Digital and Online category, and have received some outstanding entries in this category.  The judges have seriously had their work cut out for them this year… This is a testament to the high quality of our female business leaders across the regions who are helping the region’s economy grow.’

Here at Brides Up North, we’ll ALWAYS be all about the pretty… but there’s a serious side to what we do too.  We connect. We aim to connect our bride to be readers with each other as a community; we aim to bring our wedding industry friends together, forging solid business relationships and networks along the way and most of all, we aim to put our bride to be readers directly in touch with the very best professionals in their area to help them realise their wedding day dreams.  We achieve this through our daily blog posts, social networks, luxury wedding exhibitions, supplier gatherings and more recently through our work with Unveiled Magazine.

We’ve recently gone back to the proverbial drawing board to assess our entire service and how Brides Up North can better help our readers and supplier clients. Soon, (watch this space) we hope to bring you an exciting new online offering to make these connections even easier than ever before, but just for tomorrow, we’ll stick to networking in the old fashioned way… hopefully over a glass of celebratory bubbly!

Wish us luck!

julia, rachel & the team x

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a friday podcast!

April 10th, 2015 | Julia Braime

Episode-51-Julia-Braime

A few weeks ago I was honoured to be asked to record a podcast for broadcast on the fantastic industry resource Evolve Your Wedding Business.

In this hour long episode with the website’s founder and host Heidi I discuss what you should know about working with bloggers, how to get the most out of blog advertising, how to get more engagement on social media and how to manage a busy workload.  If you are one of our lovely industry readers (or just curious about how this whole blog thang works behind the scenes!) then why not stick the kettle on, cosy up for an hour and have a listen.

You can listen to our podcast by clicking on the link here. Enjoy!

Before you start, if you are interested in finding out more about Brides Up North, just click here.

I’d love to hear from you with any comments!

what’s covered?

  • What you need to know before submitting a wedding to a blogger
  • The best way to reach out to wedding bloggers
  • How to follow up with a blogger after submitting a wedding
  • How we get such fantastic social media engagement
  • The common threads between wedding professionals who do well with blog advertising
  • Blog advertising best practices & mistakes people make
  • What you should have in place before advertising on a blog
  • How to get the most out of your next wedding fair
  • How to start making connections with wedding bloggers
  • Why you shouldn’t putting wedding bloggers on a pedestal
  • How I juggle the blog, writing, running wedding fairs, and a whole lot more without going nuts
  • How to start building a team

…happy listening!

 

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on air.

March 4th, 2015 | Julia Braime

BBC Radio Tees

Interrupting our usual blogging schedule to bring you this special broadcast

Following our plus one debate on the wedding blog last Friday, we were invited to join the argument over guest list difficulties on BBC Radio Tees yesterday morning. You can listen again at the BBC website, I join the show at around about 50 minutes in.  And talk.  A lot.

Click here to catch up.

You can catch up on our original debate here.

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the fixer.

February 11th, 2015 | Julia Braime

The Fixer 1

Stills snapped from The Fixer, 10/02/15, BBC2

So, tonight at around 20:45 hours, we had a little bit of a server crash here on these pretty pages.  I hadn’t forgotten to renew our domain name again (hey it happens!), rather it was due to an absolutely mahoosive spike in traffic – we are talking tens of thousands here – and all thanks to a little air time on BBC 2’s the fixer.

I had another feature planned for Wednesday morning’s post, but given the surge in visitors and the fantastic response that this episode had across the social media channels, I thought that I better pop my head up and say hello (hello there!) to any new bride to be readers that might be loitering after this evening’s excitement.

For those of you who are regulars around these parts or didn’t catch the show, The Fixer is a business series hosted by the dynamic Alex Polizzi (of Hotel Inspector fame), where ailing companies of any type are given a proper ‘business beating’, a shake up and a sort out.  This week, it was the turn of the lovely Jo of (formerly) Balloonin’ Marvellous to step forward as Alex helped her to take her company from deflated to fabulous.

I’m sure that the industry will get to know Jo, her family – trading under their new company name of Lusso Styling – and her beautiful styling ideas very well, very soon.  She’s a lovely lady and I genuinely hope that being part of this programme has given her the platform, courage and confidence that she needs to go far.

My role?  I was invited to act as the reviewing expert for Jo’s final pitch (once all the hard work had been done).  In the beautiful surrounds of my favourite Leeds venue The Mansion, which my colleagues at Dine kindly lent to BBC 2 as a stunning backdrop to the segment, I got to sit back and hear all about the results of Jo and Alex’s hard work. And I was really impressed.

The Fixer 2

I cut a few shot clips on our Instagram from Brides Up North’s prime time TV debut, and you can see them by clicking here and here.

Introduction to Brides Up North

The Industry Launch 

I’ll try to piece together some of the longer footage (including some cameos by some of my wonderful industry friends) to share here shortly. In the meantime, you can check out the Lusso Styling website here.

For those of you who came this way via the programme, welcome! If you’re planning a wedding Up North, you’ve come to the right place.

Brides Up North stands out because it encourages its readers to think local and to support the fabulous wedding industry suppliers on their own doorstep. With a double daily features schedule, every single featured supplier, styled shoot, real wedding or industry expert we feature on the blog took place or is based in the North of England.

Brides Up North has been named “Best Blog for Northern Brides” by Channel 4; crowned “Best Big Day Inspiration” blog in the Wedding Magazine Awards 2013 and highly commended in the “Best City Blog” category in the Wedding Magazine Awards 2014; listed in Easy Wedding Search’s Top 100 UK Wedding Blogs and in Bride Tide’s Top 100 Wedding Blogs in The World 2011, 2012 and 2013. Brides Up North was also a finalist in the Cosmopolitan Blog Awards 2014 (“Best Wedding Blog”) and in Perfect Wedding Magazine Awards 2014 (“Best Wedding Blog”).

We’ve been profiled in or contributed to almost every National wedding magazine title, as well featuring extensively in regional bridal titles, national news and lifestyle press. Brides Up North was headline sponsor for and hosted the first North of England Wedding Awards, a judge in the Bridal Buyer Awards 2012, 2014 and 2015 and The Wedding Ideas Awards 2013. I was also a judge and official blogger for The Wedding Industry Awards 2015 for the fourth year running.

I was headhunted as editor of Unveiled Magazine – the luxury wedding magazine for the North East and North Yorkshire – in January 2015 with the aim of further developing this bridal title to build on the quality and creativity that the team achieved in their inaugural issues.  So it’s pretty busy backstage here at Brides Up North.

That’s the official bio anyway – and you can read more on our about page – but really it all boils down to: we love local (check out our amazing supplier Directory), and we love stylish weddings (and lots of them!).

If you think like we do, we hope that you’ll stick around a little longer.

julia x

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