Brides Up North Wedding Fairs

All About The Shoes. Supplier Showcase: Paradox London

June 2nd, 2014 | Julia Braime

Pink Paradox London

We’ll make no apologies.  Here at Brides Up North, we’re proper girly girls.  We love romcoms, hen parties, classic Friends, the tall, dark, handsome ones, manicures (Shellac changed our lives), spa days, forages in Topshop, a family sized bar of Dairy Milk… and most of all, we’re all about the shoes

Oh come on girls, isn’t everything all about the shoes?

Lucky for us, we’ve got some pretty epic Featured Suppliers who care about the shoes just as much as we do, and it’s with pride that I introduce one of our best heeled sponsors to the pages of the wedding blog this afternoon.

Ladies, get ready for some serious shopping, as we meet the beautiful Sophia of Paradox London (who’s just about to add a darling baby to her brood any day now… congratulations mama!) and talk fancy footwear.

Benjamin Adams London

What’s the story behind Paradox London?

With 30 years of shoe manufacturing heritage manufacturing footwear for bridal companies and the high street, Paradox felt that the bridal market needed some fashionable inspiration as styles as that time were very plain and boring. Therefore in 2002 Paradox developed its own bridal collection specifically targeted at the more fashion conscious bride. 

Why should a Bride choose Paradox London? 

Paradox London incorporates both the Pink Paradox London and Benjamin Adams London collections. With decades of footwear manufacturing heritage we understand the needs of the bride and bridal party. Both the Paradox London collections incorporate unique on-trend styling that do not sacrifice comfort. Combining comfort, quality, a budget suit all types of brides and most importantly design, this is what sets us apart from the competition.  

Benjamin Adams London

Tell us about the Pink range of wedding shoes that you design and create? 

Pink Paradox London is a collection that is designed for the entire bridal party; Bride, Mother of Bride and Bridesmaids. The collection has a strong on-trend fashion influence which is translated into the needs of the bridal party. The collection features 4” inch crystal encrusted heels to mid-heel vintage t-bars. Styling is paramount with Pink however we never compromise with comfort as the entire collection features memory foam padding and soft lining. The collection is made with luxurious dyeable satin which can be hand coloured to match any gown which is great for bridesmaids and mother of bride, or even for the bride if she wants to wear the shoes after the wedding. 

Which designs from the collection are your favourite and why?

Our current favourites are styles Dahlia and Cupcake. Dahlia is an elegantly simple round toe court with a cute bow detailing. Stylish and comfortable, sometimes less is more. Cupcake is our vintage lace pump, on-trend and comfortable – a truly unique style from Pink.

Pink Paradox London

Tell us about your range of accessories?

We offer matching handbags with all of our footwear styles.

Tell us about your Little Miss Pink collection?

We have fantastic kids collection called Little Miss Pink that’s perfect for flower girls. The shoes are made with ivory dyeable satin that can coloured to match any flower girl gown.

Pink Paradox London

Tell us about your Benjamin Adams 2014 bridal collection?

The 2014 Benjamin Adams collection takes inspiration from 1950’s Hollywood film star styling such as Audrey Hepburn and Grace Kelly. The collection combines both vintage themes and the alluring glamour of the red carpet and is designed specifically for the fashion conscious bride that wants to add some drama and interest with footwear to complete their bridal look.

Benjamin Adams London

Pick out a few favourite designs from the collection and tell us why?

Mia is the perfect style for short wedding dresses, a classic t-bar set off with elegant pear crystals, whilst Minnie is a great shoe to team with a vintage dress. The round toe Mary Jane optimises the vintage era.

Benjamin Adams London

What are your prices like? 

Our prices are really competitive.  The Pink range starts from £49.95 to £99.95 and our Benjamin Adams collection is a little more expensive between £139 and £450. 

What sizes can you offer?

Dependent on style, generally we offer sizes from size 2 – 8. 

Pink Paradox London

You’re based in London, but are Brides Up North able to order your designs online too?

Brides Up North can order any of our collection from our recommended on-line retailers such as or

Benjamin Adams London

What would be your top tips for Brides Up North when choosing their wedding shoes?

First and foremost any bridal shoe must look amazing as it completes your bridal attire, however you cannot sacrifice comfort as you will be on your feet for a number of hours. Benjamin Adams shoes all include soft kid leather lining and special memory foam padding. With Benjamin Adams you can have the best of both worlds. 

What would be your no nos for Brides Up North when choosing their wedding shoes? 

The bridal shoe completes your bridal outfit, therefore it should be purchased in conjunction with your dress. Having your shoes at your dress fitting is essential in ensuring you have the correct gown length.

Benjamin Adams London

How can Brides Up North get in touch to see your designs and find out more?

Your readers can visit our website at, follow us on Twitter @paradoxlondon or @benjaminadamsln or like us on Facebook.


Brides Up North UK Wedding Blog – Images © 2014 supplied by Paradox London

Paradox London is a Brides Up North Featured Supplier and this is a sponsored post

Contact Brides Up North to submit your business as a Featured Supplier

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Wahoo! We’re Off To White Gallery London 2014.

April 7th, 2014 | Julia Braime

Anna Dello Russo For H&M

Image: Fashion Gone Rouge

So that’s another fabulous Brides Up North Luxury Wedding Exhibition done and dusted!  The already beautiful Nostell Priory looked the prettiest I’ve seen it yet yesterday at our fifth event of the spring season. Big, big love to all our amazing exhibitors (a truly superb selection) and gorgeous brides and grooms who supported our event.  We salute you… and hope you left feeling inspired by the talent on show and super duper excited about your big day! Hooray!

If you’ve not popped in to see us at one of our beautiful events yet – or if you have and would like to do it all over again – there’s still plenty of time this season!  Pop one of these stunners in your diary

Its a quick turnaound at Brides Up North HQ today – no rest for the wicked (I must be pretty damn wicked!) – as we were up at the crack of dawn and are already on the East Coast Mainline down to the smoke, to catch up with the fun that’s already started at White Gallery London

Recognised as one of the leading international designer bridal trade shows, White Gallery London is set to present the finest in bridal design at its sold-out forthcoming fifth edition.  Press passes in hand, Ellie and I will be joining the trade at this hunting ground for the best in British and international bridal design, previewing the gowns and the gorgeous that will be landing in a bridal boutique near you next season.

It’s one of my very favourite events of the whole year, and I can’t wait to (do a bit of schmoozing and) see what my favourite bridal designers have lined up for us in 2015.  I’m hoping for structural extravagance, sexy silhouettes and even bolder use of colour in bridal wear.  Let’s wait and see…

Over 70 leading designers will preview their new bridal wear and accessories collections at the event including Alan Hannah, Amanda Wakeley Sposa, Anna Romysh Haute Couture, Annasul Y, Augusta Jones, Benjamin Adams London, Blue Bridalwear, Brides Desire by Wendy Sullivan, Cabotine Novia by Gema Nicolas, Caroline Atelier, Caroline Castigliano, Charlotte Balbier, Charlotte Mills, Christos Costarellos, Cocoe Voci, The Couture Veil, Cymbeline, Eliza Jane Howell, Emma Hunt, Emma Tindley, Encore, Franc Sarabia, Freya Rose, Gemy Maalouf Bridal, Hadas Cohen, Halo & Co, Harriet Wilde, HT Headwear, I Love Gorgeous, Ian Stuart, Ivory & Co Bridal, Ivory & Co Tiaras, Jack Sullivan Bridal, Jenny Packham, Jesus Peiro, Johanna Hehir, Karen Willis Holmes, KatyaKatya Shehurina, Lark Bridal, Linea Raffaelli, Lou Lou, Lusan Mandongus, Lyn Ashworth by Sarah Barrett, Maddy by Madeline Isaac-James, Madeline Isaac-James, Accessories by Madeline Isaac-James, Malis Henderson, Mia Mia, Miguel Suay, Miranda Templeton, Mooshki Boutique, Naomi Neoh, Nicki MacFarlane, Nicola Anne, Nicola Harvey Couture, Nilah & Company, Nordic Gems, Novia D’Art, Nymphi, Ozlem Suer, Parthenis, Patricia Avendano, Polly Edwards, Qiana Bridal, Rachel Simpson, Raimon Bundo, Sadoni, Sassi Holford, Sasso, Shelle Belle Couture, So Sassi, Stephanie Allin Couture, Stephanie James Couture, Stephen Yearick, Terry Fox, Timeless Couture,  Victorio & Lucchino, Watters Brides, White Ivy, YSA Makino, Yolan Cris and Zaeem Jamal. 

Then we’ll come back to tell you all about it!

We’ve seats lined up at some of the iconic catwalk shows including Ian Stuart, Madeline Isaac-James and Suzanne Neville, plus drop in appointments with our pick of the bunch.  We’re also looking forward to catching up with our friends and supporters from bespoke bridal label House Of Mookshi – based in the North East – at this their debut show.  Specialising in custom designed wedding dresses and bridal gowns from vintage inspired through to gothic, those girls have always got something fabulous up their sleeve.  

After all that, we’ll be ready for a drink (or three) and will be hitting the hard stuff with our industry colleagues at Kensington Roof Gardens for a cocktail party sponsored by Perfect Wedding Magazine and in association with the Retail Bridalwear Association.  I’ve a free pass for the evening as the hubby’s on babysitting duty back Up North, so make mine a Mojito please!

See you on the other side.  There’ll be lots of catching up to do…


Brides Up North UK Wedding Blog – Image © 2014 Anna Dello Russo for H&M via Fashion Gone Rouge

This is not a sponsored post

Contact Brides Up North to submit your business as a Featured Supplier 

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