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shine bright: engagement ring advice from beyond4cs

August 3rd, 2016 | Rachel Parry

Image by Melissa Beattie Photography

Melissa Beattie Photography

All wedding journeys tend to start with a ring that will remain on the bride’s hand from the engagement to the ‘I dos’ and throughout married life that follows. As such it’s important that the chosen ring will last a lifetime and offers the most sparkle for your buck.

To help you and your partner pick a winning rock, we’re handing the blog over this morning to GIA Diamonds Graduate Paul Gian. Keen to ensure that couples are clued up on the clarity, cut, color and carat of diamonds before making their ring purchase, expert Paul has set up handy website Beyond4cs.com and is here to share some of his gems of advice with you today…

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Image by Paul Liddement Photography

Paul Liddement Photography

Can you tell us a little about your background in the diamond & jewellery market?

paul says: My story began back in 2012 when I needed to buy a proposal ring for my fiancée. It started months of frustrating online research as there was a lack of reliable information. As I started reading up, my interest in gemstones and diamonds grew. Since then, I’ve completed the GIA Diamonds Graduate program and built up my own gemstone collection.

When and why did you set up Beyond4cs.com and who is it aimed at?

A diamond engagement ring is possibly one of the most expensive purchases someone would make in their lifetime (besides a car and home). Beyond4cs.com was started in 2014 and it is targeted at fellow consumers to shed light on the engagement ring buying process.

Image by Chloe Grayson of Fox & Owl

Fox & Owl

What are the most important elements that should be taken into consideration when shopping for a diamond engagement ring to get the best quality diamond for the budget?

The cut quality of a diamond matters the most because it directly affects how much sparkle the diamond will have.

What would you say to those who have quite a modest budget, what types of diamonds should they be looking at?

It really boils down to personal preferences and needs. There isn’t a particular shape, color or clarity that’s going to appeal to everyone on the same level. In the current market, the most popular diamond shapes are round, princess and cushion.

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