Luxury Wedding Fairs With Top UK Wedding Blog Brides Up North

Designer In Residence! Naomi Neoh At Emily Bridalwear, Sheffield

June 22nd, 2013 | Julia Braime

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Its holiday season here on the blog, and as the team take a break until to rest and recharge for the second half of what’s set to be the biggest and best year year yet at Brides Up North HQ, we’ll be leaving you with a reduced blogging schedule so that you still get your daily dose of wedding pretty. 

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Usual service will recommence on 1st July 2013,  but in the meantime watch out for recaps of our favourite Real Weddings so far in 2013, plenty of eye candy, new features that we won’t be able to wait to share, some special supplier showcases and a couple of surprises too!

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Naomi Neoh Tatiana

Tatiana

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Happy Sunday Brides Up North?  How are you spending yours?  Has anyone said “I do” this weekend?

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I’m interrupting our relaxed holiday programming schedule (back to a full programme on 1st July) to bring you some exciting news, that is quite in keeping with the designer series of interviews that we are running here on the wedding blog following my recent trip to White Gallery.

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Naomi Neoh Chloe

Chloe

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London based designer Naomi Neoh will be a guest designer at Sheffield bridal boutique (and Brides Up North Featured Supplier) Emily Bridalwear for two whole weeks, starting from this weekend – 22nd June 2013 until 6th July 2013!

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Naomi says:  We are based in London and have a number of stockists in the UK and Ireland but this will be the first time that Naomi Neoh dresses will be seen in Yorkshire.  We are really excited about this invitation from Emily to be a guest designer and we hope to make it a huge success. 

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Naomi Neoh Chloe

Chloe

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Our dresses are made from the most luxurious silks and French lace, using traditional couture techniques, with hidden corsetry to give the perfect silhouette whilst remaining easy to wear. What we are known for best is the flow and movement of our skirts – they ‘swish’ when a bride walks down the aisle!

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Our elegant and romantic dresses, some with a subtle hint of colour from blush to peach are designed with a real bride in mind and brides love the detail of our silk flower corsages.

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Naomi Neoh Marianne

Marianne

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Naomi Neoh Dita

Dita

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Naomi Neoh Lady Mary

Lady Mary

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Come and see us at Emily Bridalwear or visit our website  – www.naomineoh.com – for more information on our dresses.

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Any bride ordering a Naomi Neoh dress from Emily Bridalwear between 22nd June and 6th July 2013 will have the option to choose an accessory from Emily’s range.  Appointments are limited so please contact Emily on 0114 268 0843 or at info@emilybridalwear.co.uk to reserve your place.

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Naomi Neoh Tatiana

Tatiana

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Get ready to swish!

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Brides Up North UK Wedding Blog – Images © 2013 Naomi Neoh, supplied by Emily Bridalwear

Emily Bridalwear is a Brides Up North Featured Supplier

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Posted in Events, Featured Supplier, Wedding Dresses | Filed Under | NO COMMENTS yet, click here to start the discussion! »

Breaking News! It’s A Summer SALE At The White Room Sheffield!

July 18th, 2012 | Julia Braime

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I’m off to London on Friday with the lovely Chloe from The White Room Sheffield, my friend and a Brides Up North Featured Supplier, as we have been invited to participate in an interview and photo shoot (eep!) for Fabulous Magazine about our growing bridal businesses. 

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However nervous I am about getting my pose on, I can’t wait for a girly day catching up with this lovely lady and prancing about in the Fabulous fashion cupboard.  Plus, there’s always airbrushing, right?  Make no mistake, I’m up for the full Kate Winslet treatment! *wink*

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Over emails discussing travel arrangements, heel choices and other imperative matters, Chloe reminded me that The White Room Sheffield’s Summer Sale is approaching fast.  Now,  I’ve seen their beautiful stock – and trust me – this is one that YOU DO NOT WANT TO MISS!

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Hell, I’m not even getting married and I’ll find it hard not to take advantage.  Get it written down, pronto, and email chloe@whiteroombridal.co.uk to make that appointment, prontissimo! 

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The White Room Sheffield Summer Sale

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Here’s Chloe to tell you a little bit more about it. 

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Why are you holding a Summer sale?

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Well, when we opened in July 2011, we did so with a small collection of gowns (around 26) which were from both 2011 and 2012 collections. Over the year, this has increased to 32 and now, we are due to see the launch of 2013 collections (which I blew the budget on buying!) and not only do I genuinely need to make space to fit these in (I’m even buying a new rail!) I need to sell the gowns which I no longer need or have space for…

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Why don’t you need them and why are they on sale?

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Well, few reasons really….

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The designers have discontinued them so no matter how much I love them, it still sells or is loved by brides, when a designer stops making it, it’s game over! This is the case for 6 of my current collection of gowns and 4 pairs of shoes.

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The current sample has been remodelled and amended for the 2013 so I need to move it on to make space for the re-vamped, newer version. We love to ensure our brides get the best in up to date design and inspiration.

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The didn’t work for my brides or me… I’ll be honest, I bought the samples I did for opening 80% what I loved and 20% what the designers said worked for them as a style. This doesn’t necessarily mean my brides love them, they work for us or they are the dress our brides envisaged wearing.

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So, how does it work?

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I have gowns by Cymbeline, Stephanie Allin, Jenny Packham and Claire Pettibone which I am adding to the ‘sale’ all of which will be ‘sold as seen’ therefore paid for in full at time of purchase with no deposit or reserve facility available! Sample items are not able to be refunded or returned however I am happy to store until needed. I will also be selling shoes which have also been discontinued (and never worn outside), hair accessories and veils too. I will be on hand to offer 100% honest and sensible advice at all times, so you will not leave with a gown that won’t ever fit, look good or cost the same as a new one to alter to make good!

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What condition are the gowns in?

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Depending on the gown, on the whole, excellent! I take great pride in looking after all of my samples and have these held and tried on respectfully in the boutique with myself fully in the driving seat of all fittings. Of course, there may be a few pin marks, maybe a stone or bead missing but all remedial repair work will be discussed individually with each bride before any sale is made, if needed. Cleaning can be discussed too.

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What sizes are the gowns?

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My samples are UK 12 and UK 14 and are all very much sample length and proportion. The basis for a UK 12 is 35" bust, 29" waist and 39" hip based on a height of around 5’9" in bare feet. Gowns can of course be taken in (with reasonable sense applied!) but can’t be let out with great success and you have to think about your proportions too. If you’re a DD, then the bust cup on a UK 12 will be too small. If you’re 4’9" then reducing corsets and skirts to proportion WILL cost a lot of alteration work, if its even possible at all. 

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And the shoes?

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I have UK 4, UK 5 and UK 6 shoes in the sample sale by both Rachel Simpson & Filippa Scott.

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What is included in the price?

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The dress, any ‘light’ repairs e.g. replacing a missing button or a hook and eye and a dress bag for storage.

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What is not included?

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All alterations to make the gown fit (unless booked in with our in house seamstress at your request and charged for this service), cleaning, shipping or posting to anywhere within the UK or overseas.

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What is the discount?

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All our gowns retail for over £1,500 when made to order for you and your wedding. Therefore, with this in mind, we will be reducing the gown by AT LEAST 30% of the current RRP (and up to 50% on shoes and accessories).

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What do Brides Up North need to do?

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If you would like to come and see the ‘sale’ items then please do get in touch to make an appointment should you wish to try on. We will be hosting a full day of ‘browsing’ on Friday 3rd August and on the 4th (Saturday) offering appointments in which we will allow you to try gowns and make a purchase. We will be, as The White Room standard, be closed for browsing when we are in consultation on the Saturday.

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Get in touch on 0114 2722336 or e-mail me: chloe@whiteroombridal.co.uk

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Serious.  Do it.

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  – Images © 2012 The White Room Sheffield

The White Room Sheffield is a Brides Up North Featured Supplier & this is a sponsored post

Contact Brides Up North to submit your business as a Featured Supplier

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Get Set, Glitter! Debbie Carlisle Accessories Event At The White Room Sheffield

May 24th, 2012 | Julia Braime

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Cat Hepple Photography for The White Room Sheffield

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Debbie Carlisle Accessories Event at The White Room Sheffield

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Cat Hepple Photography for The White Room Sheffield

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Morning all!  I am super excited to tell you all about a special event coming up shortly at one of my very favourite bridal boutiques (I love it so much that happily spent a day as a “Saturday Girl” there last year so that I could really get under the skin of the industry and yes, play amongst the lace and pearls!).

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On Friday 15th June 2012, The White Room Sheffield will open it’s doors from 3pm – 8pm to host an exclusive accessories event with Debbie Carlisle

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Cat Hepple Photography for The White Room Sheffield

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Debbie will be on hand at the event to inspire and advise with her entire collection (I repeat, for emphasis, HER ENTIRE COLLECTION!) of headpieces and cuffs for brides and their bridesmaids.  With a whopping 10% discount for purchases made at the event only, this is definitely NOT TO BE MISSED. 

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Having seen Debbie’s designs first hand I can vouch for their beauty and quality, with such exquisite detailing.  And don’t forget to check out some of the stunning vintage jewellery bouquets too.  If I were you, I’d be nowhere else but The White Room Sheffield come Friday 15th June.  Just don’t tell everyone

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Cat Hepple Photography for The White Room Sheffield

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No appointments needed but you can contact chloe@thewhiteroombridal.co.uk or on 0114 2722 336 for more information. 

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  – Images © 2012 Cat Hepple Photography 

The White Room Sheffield is a Brides Up North Featured Supplier

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Posted in Bridal Accessories, Events, WEDDING DISCOUNT, Wedding Dresses, Yorkshire Wedding | Filed Under | NO COMMENTS yet, click here to start the discussion! »

Boho Bride? STOP RIGHT THERE! You Need Some Claire Pettibone On Your Radar!

February 23rd, 2012 | Julia Braime

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I recently spent a day as Saturday Girl on wedding blog work experience at fabulous bridal boutique The White Room Sheffield, and whilst I was there, I fell in love.

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Not with the lovely Chloe who runs the place, although she is darling, but with the very special wedding dresses of a certain designer.  Claire Pettibone, I love you.  You can see more archived Claire Pettibone lovely here, but for now, The White Room Sheffield have a treat for you. 

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Claire Pettibone for White Room Sheffield

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The White Room would like to introduce Claire Pettibone’s new 2012 Collection “Beau Monde” which is being showcased in Sheffield on the March 2nd and 3rd 2012 for one weekend only. The new collection inspired by French history, China blues & ethereal beauty is perfect for The White Room bride, offering great cut and quality in exciting and contemporary styles.

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Chloe says: The 2012 collection from LA based boho designer Claire Pettibone is so rare, only a handful of UK boutiques share the exclusivity of this designer and after this amazing trunk show, the collection will not be back here until September 2012 once we have handpicked these gowns for White Room samples.  So you could be one of the first brides to see and buy these amazing creations and be at the forefront of bridal fashion. 

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Claire Pettibone for White Room Sheffield

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The collection includes sexy, decadent fishtails, empire line gowns that synch in at the waist and A-line silhouettes that hang simply, creating a great variety of shapes for all brides and personalities. Any bride (or !) with a love of unusual lace, looking for a cap sleeve or intricate back detail will fall so in love with Claire’s collections, past and present.

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Claire Pettibone for White Room Sheffield

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Claire Pettibone for White Room Sheffield

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Claire Pettibone for White Room Sheffield

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Claire Pettibone for White Room Sheffield   Claire Pettibone for White Room Sheffield

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Claire Pettibone for White Room Sheffield

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Chloe says: I am a huge fan of Claire’s gowns and am honoured to be a northern stockist and can’t wait to spread the word and show off her amazing gowns to fashion forward and modern brides willing and looking to make a statement with their wedding gown. As well as the new 2012 collection, we will be showcasing her continuing collection including Kristene, Willow and Crescent.

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Claire Pettibone for White Room Sheffield

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We are offering hourly appointments for all our brides on a 1:1 basis on our open weekend so you can enjoy the whole collection for yourself and have this special time (as per The White Room standard) alone.

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Call 0114 2722336 or e-mail chloe@whiteroombridal.co.uk to reserve your space now.

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Gowns start from £2,000.

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Claire Pettibone for White Room Sheffield

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  – Images © 2012 supplied by The White Room Sheffield

The White Room Sheffield is a Brides Up North Featured Supplier

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As Audrey Would Say: ‘I Believe Happy Girls Are The Prettiest Girls’: Supplier Showcase: Choola, Sheffield

February 22nd, 2012 | Julia Braime

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I believe in manicures. I believe in overdressing. I believe in primping at leisure and wearing lipstick. I believe in pink. I believe happy girls are the prettiest girls. I believe that tomorrow is another day, and… I believe in miracles.  Audrey Hepburn
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Today we meet an Audrey fan who lives by her idol’s motto – the fabulous Francesca from the even more fabulous (if it’s possible!) Choola bridal boutique, Sheffield.  Form an orderly queue girls. 

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With images by Jess Petrie

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Choola by Jess Petrie

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When did Choola open and what is your background?
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Choola proudly opened its doors in July 2008 and is run by myself and my partner Ivan. I’m thrilled to say since opening, we have become one of the leading boutiques in Sheffield and the Northern region with brides travelling from all over the UK and now even abroad to visit us! We have worked very hard to establish ourselves and we are thrilled to have been recognised enough that we were selected to appear on Wedding TV, be the supplier to National and local Radio competitions and regularly featuring in the leading bridal magazines.

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Bridal had always been my passion, having religiously bought the wedding magazines each month for years and losing myself in a world of style, fashion, flowers and cakes! After being a bridesmaid 6 times, I had known for many years that I wanted to open my own boutique but it was only when driving down Ecclesall Road one day and spotting the empty shop that the ‘Eureka’ moment hit me! It was now or never!

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That was back in January 2008 and within weeks I had gone part time in my job, signed the lease and all focus was now on turning the once bathroom and shower showroom into a gleaming bridal boutique!

Ivan and I did all the work ourselves with a huge amount of help from our family and before we knew it the appointments were flooding in and we were in full swing. 

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Having graduated in 2004 with a degree in Law and working within the field of policy and procedure, suddenly running my own business was a huge shock to the system! However, Ivan and I were used to throwing ourselves in at the deep end and having previously worked as a Rent Arrears Officer for the Council, I was certainly not afraid of a challenge.  My fiancé and business partner was no stranger to the complexities of business with a degree in Business Studies and having run a successful property development company. With his business expertise, my legal background and passion for all things wedding, we knew we had the perfect mix for a fabulous new venture. 

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Choola by Jess Petrie

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What lines of wedding gowns do you stock?

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We were really keen to have a mix of designers both well established and up and coming and over the years this has developed significantly. We aren’t afraid to change which designers we stock as quality and service is everything to us and we have successfully managed to carve ourselves a niche for showcasing dresses with "that little bit of something different". The dresses aren’t so far off centre as to limit our clients but yet edgy enough to set the Bride apart from the crowd.

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We have stocked Lyn Ashworth from first opening and these are our classic British made gowns. With an exceptional cut and quality of silk and lace, these our firm favourites with our brides seeking the quintessential English wedding style.

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For girls who love beautiful fabrics with more emphasis on cut than embellishment, we stock the French design house of Lambert Creations. All handmade and made to measure in Brittany, these gowns can seldom be found anywhere else in the UK. 

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For our brides who favour lace and intricate beading we stock the Portuguese designer Maria Karin which again has few UK stockist so brides can be assured of exclusivity.

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The award winning Mark Lesley range provides beautiful dresses with a more traditional element but still with some great contemporary twists.

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We then have then very glamorous designs of Anoushka G, favoured with the celebrities, these dresses are perfect for brides who want to be fashion forward and not feel overly "bridey"! The collection boasts a lot of silk-chiffon which is also perfect for brides having destination weddings.

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Our two newest designers to Choola are Jonathan James Couture and Private Label by G. We were drawn to Jonathan because he isn’t afraid to break the rules when it comes to his collections! He can just as easily create a simple unembellished gown as he can a heavily beaded princess dress and with the ability to bespoke gowns for our clients, he was a definite must!

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Private Label by G has only just been introduced in the UK with its cult following being in the USA and Canada but always wanting to be ahead of the crowd we quickly sought to introduce the label into Choola! The first dress from their fabulous collection was sold within an hour of arriving at the boutique and already are proving a real talking point! The Private Label collection literally has a dress for every bride, from vintage glamour to full on fairy-tale romance. 

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Choola by Jess Petrie

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What lines of accessories do you stock?
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I love my sparkly things! We stock stunning headpieces and veils from Ivory & Co, Studio Bridal and Emmerling. We have an eclectic mix of vintage inspired pieces, art deco styled hairbands, traditional tiaras and some quirky birdcage veils and fascinators.

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As a huge shoe lover we have over 30 pairs of shoes to choose from by celebrity favourite Benjamin Adams. We love their shoes because they are stylish, fashionable and all beautifully handmade. The best thing is that most of them can be dyed after the wedding and worn again so they don’t end up gathering dust in the attic. I have several pairs in several colours that look great with pair of jeans or the infamous LBD. 

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Choola by Jess Petrie

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Where are you located?

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Our beautiful boutique is based in one of my favourite places in Sheffield, Ecclesall Road. This road has always been a favourite with the independent boutiques and the trendy bars.  It has a great cosmopolitan buzz to it and perfect to be able to spend a whole day on, browsing the shops, having lunch and a glass or two of wine! It also has a fabulous park with beautiful views. In my opinion there is nowhere else we could have had our boutique.

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Choola by Jess Petrie

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Can you give Brides up North an idea on price?

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Our dresses start from around £900 to approximately £2700. A good retailer will always chat with a bride about budget as the last thing we want to do is put you in a dress you fall in love with, only then for you to find out that the price is above what you would like or more importantly able to spend. Don’t be afraid to be honest about what you are able to spend, the more honest you are the more we will be able to help you. For us its not about selling you the most expensive dress in the boutique, its about selling you the perfect dress for both your body shape and personality. The bride after all is our walking advertisement!

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Choola by Jess Petrie

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Do Brides up North need an appointment?
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We will always try and see a bride if somebody pops in and we have the time to do so but we always advise brides to book as there is nothing worse than travelling a long way to see us, only to be turned away as we already have a full diary. Booked appointments are a must on Saturdays and need to booked well in advance. We always suggest a bride to come on a week day if she is able to take time off work as we can generally spend a little longer with her. However, as a busy woman myself, I understand that its not always possible, therefor we offer late appointments on both Mondays and Wednesdays. We only close Sundays so we are very accessible to both busy brides and those who live further afield.

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Choola by Jess Petrie

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What can Bride Up North expect when they come for an appointment?
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When brides come to visit us we want everyone to leave feeling energised and excited! They will have time to browse the gowns, chat through their thoughts and feeling about what they envisage for their day and then be taken to their private fitting area.

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Looking for your dress is one of the most important and exciting parts of the wedding planning, this is where it all starts! We are genuinely passionate about what we do and I think that shows. We take time getting to know our brides, we listen and support. We offer constructive advice and never pressure brides into a decision. We ask brides to pick out their own dresses to try on but then we will make our own suggestions and often a bride is surprised to fall in love with the dress she never dreamed of. 

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We only see two brides at a time but they are both on separate floors so each bride has her own consultant and more importantly her own privacy. Great refreshments are also a must and we always have plenty of drinks and freshly baked cupcakes to nibble on! For us, providing a woman’s dress for her wedding is a real honour and privilege so we always strive to provide the best level of service and advice. We all still regularly attend training events with designers and all staff have completed national qualifications in customer service and business.

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Choola by Jess Petrie

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What is your current favourite gown and why?
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My favourite dress changes regularly depending on my mood or who has just tried it on. I’m a real fan of quirky dresses that have intricate pattern cutting or unique fabrics.  At the moment though, I’m really in love with Elenore by Anoushka G. Its a silk dress with cowl neck and back and an amazing waterfall train! I also love Gwendoline by Lyn Ashworth as its very Audrey Hepburn and as you will be able to tell from the amount of Audrey Hepburn pictures in the boutique she is my style icon! Elegant yet quirky, chic yet individual!

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Choola by Jess Petrie

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Is there a particular style of dress that is popular with your brides at the moment?

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The vintage and lace styles have been popular for several years now but I think we are seeing a move away from the vintage trend with a number of our brides opting for either the more classic style or braving a more contemporary look. Organza has become very popular as you can create a number of looks with this versatile fabric. What I love though is that a style of dress can look so very different on each bride, this is what makes the job so interesting. 

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Choola by Jess Petrie

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How does Choola provide a superior experience to other wedding dress boutiques?

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I think this is a really tough question to answer as the one thing I’m not so good at is saying how good we are! I think we would all like to believe we are the best at what we do and it can become easy to criticise other boutiques in the process. The fact is though, that Sheffield and the surrounding area has some fabulous boutiques and when we started the business we wanted to become a part of that, to really put Sheffield on the map. We are pleased to say we have forged some great friendships with other bridal boutique owners which is not only beneficial for us and them but also for the brides.

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We take great pride in our attention to detail in both our service and how the boutique looks and feels.  We are very humbled to have a shop filled to the brim with thank you cards and photos from past brides and with a huge amount of our business coming from recommendations, I guess that tells us we really are getting it right! Many brides have now become firm friends and come back with friends and family either to help someone else shop for a dress or simply just to pop in and have a chat. 

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We are very honoured and proud to have been nominated for 2 awards within 12 months of opening, getting to the finals of Wedding Boutique of the Year UK and the top 50 Hottest boutiques in the UK! This was especially exciting as we were categorised alongside the very best of the best such as Bruce Oldfield and Suzanne Neville! It was a lovely surprise as a lot of awards you have to put yourself forward for but this was completely out of the blue!

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We have a genuine enthusiasm for our business and I’m a bit of a wedding-a-holic! I go home and watch Wedding TV and read the bridal magazines, I just cant get enough of it! Our brides tell us we have a lovely warm atmosphere here at Choola and I think it’s because our business is family run so our dedication and passion radiates through all of us! We also have fun! My heart swells when I hear the shrieks of laughter and the champagne corks popping, its a feeling like no other. 

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Our ethos here is to treat brides how we would want to be treated, simple I know but its strategy that works! We are honest with our brides and try to give them as much information as possible to enable them to make an informed decision about their gown. Our boutique is chic and stylish with great lighting and lots of space and privacy, There are always fresh flowers and our boutique smells divine thanks to our fab candles.  We have soft cosy cream sofas and carpets and stunning mirrored furniture. The changing areas are luxurious and large enough to really move in the dresses. We offer a full styling service as well as being able to provide contacts for other bridal industry experts. We know our gowns and industry inside and out and most importantly, know how to dress a woman to show off her figure and personality to its full advantage. All in all we believe our dress shopping experience is exactly what it should be, fun, relaxed, special and a memory to be treasured.

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Choola by Jess Petrie

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Do you stock bridesmaid’s dresses?

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We have two great collections by Mark Lesley and our newest designer Kenneth Winston. The dresses are a wonderful mix of traditional, contemporary, quirky and style led. A lot of the dresses are perfect to be worn again after the wedding. We have a great array of colours and many of the dresses my friends and I order to wear at days at the races and awards events as they are that gorgeous. 

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Choola by Jess Petrie

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Who would be a Choola bride?

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Anyone can be a Choola bride! We literally have a dress to suit every figure and personality and love that fact that over the years we have dressed brides from the ages of 20 to 60 and every size and shape that’s in between! We have brides who aren’t particularly "girly" and don’t want to look "bridal" right through to brides who have dreamt of being the princess from a little girl. I love the quirky mix of brides we have and how individual and different they all are.

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Are you married?

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In case anyone didn’t know, Ivan and I got engaged last year and are marrying in early summer! I’m so excited that I tell everyone! I’m extremely fortunate to be able to have a couture gown made for me by one the most talented designers (I’m keeping it secret for now!) The whole process of sitting down and sketching out the dress has been a fabulous experience and watching the dress develop step by step is truly amazing. I’m so excited to see the finished gown and I think there will be lots of tears when I have my final fitting! I can tell you though that I am having the most stunning pair of Aruna Seth shoes and they aren’t ivory. I’m a bit of a Carrie Bradshaw and have more shoes than I care to admit (or want Ivan to know about) and these are just to die for!

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Choola by Jess Petrie

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How can Brides up North get in touch with you and find out more?

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Brides can visit our website www.choola.co.uk, our facebook page, Choola Bridal Boutique and our Twitter page for more information about us. We will soon have a blog where I can talk wedding till my hearts content! Or if you just want a chat the good old fashioned way you can call us on 0114 2671303.

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Anything else Brides up North should know?

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Yes, we will soon be having our very first celebrity bride tie the knot! My lips are sealed but when the time comes keep your eyes peeled and there may even be an appearance in OK magazine… watch this space!

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  – Images © 2012 Jess Petrie

Choola is a Brides Up North Featured Supplier

Contact Brides Up North to submit your business as a Featured Supplier

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Brides Up North UK Wedding Blog

Posted in Bride, Featured Supplier, Wedding Dresses | Filed Under | 3 COMMENTS so far, click here to join the discussion! »

Wedding Blog Fashion Exclusive: The White Room Maid By Kate Harrod To Launch January 2012!

December 20th, 2011 | Julia Braime

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Brides Up North UK Wedding Blog: White Room Maid by Kate Harrod

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As always, this wedding blog has it’s finger on the fashion pulse, and brings exclusive news of a fabulous new range of bespoke bridesmaid gowns by Kate Harrod (winner of the “Bridal Buyer 2011 Student Bridal Designer Of The Year Award") available only at The White Room Sheffield, to launch in 2012.

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This morning we have a sneak peek behind the scenes at the collection’s stunning launch shoot, coming to these swirly silver pages soon.  If you want to dress your best girls in beautiful frocks they will want to rock again and again then watch out for news of the The White Room Maid launch party, very soon

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Brides Up North UK Wedding Blog: White Room Maid by Kate Harrod/ India Hobson Photography

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Chloe Curry of The White Room Sheffield says: We are delighted to announce Kate Harrod as our in-house designer.  Initially launching with a capsule collection of bridesmaid gowns and offering a couture service for Mother of the Bride to compliment our range of gowns by Jenny Packham, Cymbeline, Claire Pettibone and Stephanie Allin, Kate will operate under the “White Room Maid by Kate Harrod” label. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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We want The White Room Sheffield to be about individuality and dedication to a Bride’s desires for her wedding.  We wanted to bring something contemporary and fresh into the industry.  The initial range launches in the New Year and will be extended throughout 2012 to offer a full range aimed at meeting the needs of all members of the bridal party, concentrating on the co-ordination between the wedding gown and the need for other to express their own personality and flatter their individual body shape.  We want to make the whole process of dressing the bridal party a fun, refreshing an uplifting experience that sets the tone for the big day, factoring in modern elegance with wear-ability and comfort. 

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The initial collection will revolve around offering an alternative to the High Street and off the peg ranges that currently exist.  A large amount of effort has gone into ensuring that we hit an “achievably exclusive” price point for our brides and her party. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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To compliment Kate’s new label, a range of exclusive accessories by Debbie Carlisle of DC Bouquets will be launched.  The designs promise glamour, sparkle and a few textural surprises. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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The collaboration is an extension of The White Room Sheffield policy of supporting up and coming design talent within the wedding industry. 

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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White Room Maid by Kate Harrod/ India Hobson Photography

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Watch this space for the full shoot coming soon!

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Click here to read an exclusive interview with Kate Harrod following her Bridal Buyer Award win.

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Click here to read an interview with Chloe from White Room Sheffield, or here to see my day on work experience at her gorgeous boutique.

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Brides Up North  – images © 2011 White Room Sheffield and India Hobson Photography

White Room Sheffield is a Brides Up North Featured Supplier

Contact Brides Up North to submit your business as a Featured Supplier

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Brides Up North UK Wedding Blog

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