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the power of posing. cat hepple photography

20th February 2015 | Julia Braime

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It’s no secret that these pretty pages are a big source of inspiration, not only to our bride to be readers (who we love very much) but also to our wedding industry followers.  I love that this creative industry of ours is – in general – such a fabulously supportive environment in which to work.  I know that I owe a lot to the wedding industry friends who have championed my blog and brand over the years, so I hope you’ll take a break from the wedding planning (get some work done!) as I direct this morning’s feature squarely their way.

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One such friend, and someone who is always prepared to give so much back to others in our field is the beautiful Cat of Cat Hepple Photography.  Always one of my favourite ladies to work with (she created the stunning set of images for our rebrand back in April of 2014) and on my personal speed dial for advice on making things look really, really pretty, she certainly is one clever Cat.

I’d like to welcome Cat to the pages of the wedding blog today as she shares her latest achievement with us: she’s only gone and published a book! “The Power of Posing: win clients, create perfect poses and boost your business” is a guide for photographers, written to help them boost their skills and book more clients. This 28,000 word downloadable guide is designed to show photographers all the steps they need to take to put their clients at ease and to teach them to trust, so they take direction and the result is gorgeous images full of emotion.

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I know that our photographer friends (*waves!*) will be reading with interest, as might any enthustiatic amateurs and anyone who just wants to take better personal pictures, so I’ll hand you over to the lovely Ms. Hepple.

Take it from someone who has been “posed” by Cat and loved the results: this is a tome that everyone needs in their creative library.

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cat says: In the four years I’ve been a professional photographer, there’s one question I get asked more than any other by people in the industry: “How DO you get people to look so magazine worthy and yet so natural?”

To me it’s always seemed to be a strange question because posing my clients and getting them to look sensational has been one of my favourite parts of being a photographer, right from the start. I can’t imagine having it any other way. I’ve never done it any other way.

I’m not saying I’ve always known exactly what to do with them, how to guide and direct them but I have been certain from the very beginning of how I want them to look and feel and I’ve worked very hard to create techniques and routines which really help me achieve that.

I love posing people. I know that puts me in the minority in the world of photographers ( a bit like how much I love public speaking, again I know that probably makes me a bit odd!) but I get enormous satisfaction from creating a beautiful image which not only looks fabulous but captures a mood too. Because without emotion, your photographs are just poses, and nothing more. Emotion and mood are critical to connect an image with someone’s soul. So many photographers worry that by focusing on posing the emotion will be lost. But that doesn’t have to be the case.

So I’ve studied hard, not just how to pose someone by moving their arms and legs, hands and feet, but the psychology of working with people. I’ve learnt a lot about trust, building a client’s confidence in me and how to make that work on a shoot. I’ve studied people, considered ways to work with different body shapes and confidence levels and I’ve applied what I’ve learnt to my work. And now it’s all in a new book I’ve written for photographers.

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The chances are you currently:

  • feel nervous about posing people
  • don’t have time to think about posing on a shoot
  • feel you always get clients who look nervous and won’t take direction from you
  • sometimes have no idea on a shoot what you are going to do next
  • lack confidence in taking the lead and directing
  • struggle to pose people you don’t think are typically beautiful
  • don’t ever get enough emotion into your shots

 

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My book will help you to:

create

A simple process you can rely on.

A way to gain confidence.

Trust from your clients so they do what you ask them to do.

demystify

The art of winning people around.

The ways to guide people into poses.

The secrets to getting natural images.

promote

Yourself as a posing expert.

Build a reputation for incredibly natural images.

Be in demand and get more bookings, because you make people look and feel amazing.

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In addition to the book, Cat is now available for one to one mentoring sessions to help you develop even further and look in depth at your own specific business needs.

Visit her new website to buy the book and for more details of Cat’s mentoring offering.

And if you’re a bride to be reader who stuck around and has liked what you’ve seen, you can book Cat for your own wedding by getting in touch here.

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