Well, Brides Up North, last weekend’s events at Dine’s Allerton Castle and The Alnwick Garden were just magical! What an EPIC end to another amazing season of Brides Up North Luxury Wedding Exhibitions… stellar turnouts and I swear our exhibitors just get more talented and creative! Thanks to everyone – brides, grooms, our suppliers and our stunning venues – for their support and brilliance. We love you.
One fabulous supplier who we all got to know a little better this season was the lovely Cat of Brides Up North Sponsor boutique, elegance of scholes. Today, she opens the doors of her beautiful bridal shop for us to take a closer peek.
Oh and FYI: we’re already planning an autumn season of events to knock your socks off..! Stay tuned.
When did Elegance Of Scholes open and what is your background?
cat says: Elegance opened around six years ago, but I bought it last August after deciding to embark on a bit of a lifestyle change! Prior to owning Elegance I was a full-time Corporate Event Manager, and I also had my own Wedding Venue Décor business. Both of these have set me up well with a lot of the skills needed to run my own business, and having worked in the wedding industry for a number of years I understand how brides feel and what they go through… and it’s lovely to be able to help them out with such a huge, special and important part of the journey!
Which wedding gown designers do you stock?
We stock Justin Alexander, Ellis Bridal and Mark Lesley. All three labels complement each other really well and we have a great selection of silhouettes and fabrics to suit all tastes.
What bridal accessories labels do you stock?
We stock tiaras and veils by Richard Designs, veils by Nieve Couture and Joyce Jackson, and tiaras/ jewellery by Blossom. We update our selection of bridal accessories on a regular basis so it’s worth keeping an eye out until we have your perfect piece! We also have a small selection of shoes by Rainbow, and are looking to expand this collection in the near future.
What makes you different?
We are a luxury boutique with an extremely high level of service. People are always taken by surprise by the size of the boutique once they enter (we get a lot of ‘wow!’ comments!), and we have two spacious private fitting rooms at the rear of the boutique so guests can relax and enjoy their experience in comfort and privacy. We also have an in-house seamstress so all alterations are carried out on the premises, meaning the dress stays with us until your big day.
Where are you located?
We are located in a small village called Scholes, which is close to Cleckheaton. Exit the M62 at J26 (Chain Barr roundabout), and we’re a couple of miles from there.
Can you give Brides Up North an idea on price?
Our gowns range from about £900-£1800, although we do also have a sale room for brides on a slightly lower budget.
Do Brides Up North need an appointment?
We do tend to run on an appointment basis, purely so that we can guarantee the bride our undivided attention. Our first bridal appointments tend to be around an hour long, and we would always start with an initial chat about a bride’s ideas/wedding/preferred dress styles. From there we let the bride (and any accompanying people!) browse the dresses and pull out those they want to try on. The appointment then evolves as we eliminate certain dresses from the running/ narrow the selection down to THE dress. Quite often we add in our own opinion of dresses that girls might like to try… with surprising results! It’s amazing how many girls come in with an idea of their perfect dress, and leave with something completely different!
What is your current favourite gown that you stock and why?
I have two current favourites (although it was pretty hard limiting myself to just two!)– Justin Alexander 8762 for the perfect princess ball-gown, and Ellis 11368, which is an absolutely stunning dress with lace sleeves and an amazing keyhole back… on the right figure it’s a definite show-stopper!
Is there a particular style of dress that is popular with your brides at the moment? What trends do you see being popular this year?
Lace continues to be popular, with the fitted mermaid-style being a particular favourite. We’re also seeing a move towards much more brides wanting sleeves or straps over strapless gowns, and the ‘feature back’ is also becoming more and more popular. As we were told when buying our new collections – “the back is the new front”… and it appears to be true!
How does Elegance Of Scholes provide a superior experience to other wedding dress boutiques?
We pride ourselves on our relaxed and friendly service, and certainly are not pushy sales-people. Our priority first and foremost is making girls feel comfortable and happy in their search for their dress. There’s nothing nicer than the look on a girl’s face when they look in the mirror and see themselves as a ‘Bride’ for the first time, and it’s a privilege to us that we get to be the ones to put that look on their faces! We feel that we are definitely doing something right, as the majority of our appointments come from recommendations from past brides who have had the ‘Elegance Experience’ – and the comments, reviews and photos we receive after the big day are testament to this, and lovely for us to receive!
Do you stock bridesmaid dresses?
Yes – we stock Kelsey Rose and Mark Lesley bridesmaid dresses, as well as flower girl’s dresses. Soft tulle seems to be the fabric of choice in bridesmaids this season (a lot of the new Kelsey Rose collection comes in this fabric), although chiffon is still (and I believe will remain) a very popular option. We continue to see dusky pink and pastels as key colour choices, but we have ensured we have a wide range of colours in stock to suit as many people as possible. Our bridesmaid dresses range in price from approx. £180-£280, and our flower girl dresses (from ages 6 months to 9/10 years) are approx. £69.
Who would be an Elegance bride?
Elegance brides tend to be people that want to enjoy their experience in a relaxed and friendly setting, and who appreciate the quality behind a true designer gown such as the ones we stock. The purchase of a bridal gown doesn’t stop with just that one transaction, and with alterations and so on, we can see a bride many times in the run-up to her wedding. For this reason, we pride ourselves on the relationships we build with our brides and its always a proud moment when we see them for their final fitting right before their wedding, knowing that we’ve done everything in our power to make their dress perfect for them.
Whilst not wanting to limit ourselves to a particular ‘type’ of bride, our dresses do fall into a certain price bracket so when someone comes in with a £300-£500 budget, the only way we would be able to help out is by directing them to the dresses in our sale room (which are also stunning, but are often discontinued dresses, or ex-samples that we need to sell in order to make way for new collections).
Are you married?
I’m not yet married… but engaged and getting married on June 4th 2016! Everyone is always surprised to hear that I’m the owner of a Bridal Boutique and have never tried on a wedding dress in my life. Before being engaged I didn’t want to jinx it until it was my turn, and now that I am engaged I keep putting it off! Having fitted dresses to so many different people however, I have an idea of the style that will suit my figure so will be limiting myself slightly in that regard (although I can’t say what that style is, in case my fiancé reads this interview!) – and I change my mind every couple of days on my favourite dresses as I see girls trying on the different samples, so who knows which will be my final choice?!
How can Brides Up North get in touch with you?
Is there anything else that Brides Up North should know?
As well as stocking our beautiful designer gowns, our in-house seamstress (another Cat!) designs and makes bespoke bridal gowns… so if you’re struggling to find that perfect dress but have an idea of what you’re looking for, Cat will be able to make it for you. We also offer a dry-clean and box service, so you can keep your gown for years to come and re-live those memories as often as you like!