Bridal Fashion

inspiring designs: introducing so sassi

20th October 2016 | Julia Braime



Engaged or not, looking at beautiful bridal wear is one of our very favourite pastimes and so we’re excited and honoured to be adding another fabulous designer to our list of Sponsors. Ladies, prepare to swoon as we welcome So Sassi to the blog.

As its name suggests, this label is all about brides showing their own unique style through their bridal attire choices, whether they are looking to achieve a pretty and timeless look or to make a real style statement.

Inspired by both designer and high-street fashions, So Sassi also enables brides to think outside the bridal box, with striking separates, big playful bows and even cute caped designs, all forming part of the latest collection.



Can you give us a little background on So Sassi and how the label came to fruition?

so sassi say:

So Sassi was created in 2012 as the esprit label from Sassi Holford. The gowns are designed for the fashion forward bride looking for a twist on tradition. The gowns are designed and handmade by a team of talented fashion graduates at the Sassi Holford studios in Somerset.

What is the ethos behind So Sassi dresses and what type of brides do the designs appeal to?

The ethos behind the label is about having fun – we wanted to create a collection that is fashionably stylish but that also keeps the light hearted aspect of bridal. Our ideal bride has her own unique style.

Tell us a little about the latest So Sassi collection?

The 2017 collection has a playful yet romantic vibe! We have gorgeous romantic gowns like Pixie which feature soft tulle, subtle sparkle bodice and diamante waist detail, but then we have Daisy which is a really pretty hi-lo, 3D floral lace gown – it’s so cute!



Where did the inspiration for the collection come from?

Our inspiration comes from many sources; the runway, cool accessories and high street styles. These themes are then developed and combined with shapes and fabrics, it all comes together from there. The collection was really exciting to put together this year and we feel it definitely shows in the dresses!

What types of fabrics feature in the collection?

We experimented with a few fabrics and fabric combinations this year, putting together beautiful soft tulles, stunning spot organza, soft crepe and illusion laces with bold checked fabric and 3D florals. There is also a gorgeous new leaf lace detailed fabric that we’re hoping to see a lot more of!

Similarly, what types of detailing feature in the collection?

We’ve really focussed in on ensuring that the details are just as important as the overall look of the dress. We’ve created a few more accessories for brides, to help transform their looks by simply adding or taking a way an accessory. For example our Jasmine jacket can be removed and replaced with the Crystal belt for the evening!



Does the So Sassi team have a favourite from within the collection?

It would be hard to choose as they are all so different and that’s what we love about the collection. Brides are loving Felicity; the skirt has such a wow factor. But we love Gigi’s frill top, which is such a cute design feature, and also the fabric used on Candice – it’s the perfect gown for the bride wanting to make a statement!

How has the latest collection been received by bridal boutiques and brides? What do they love about it?

Amazingly! We launched the collection in London in May and it has been so well received. We think because of the wide array of styles there was a little something for everyone, tapping into people’s own personal styles, which is what So Sassi is all about!

What advice would you give to brides-to-be when they are searching for the dress for their big day?

Research styles and designers you like, there is so much choice out there. It’s good to have some idea of what you see yourself in, this may change during the process but it’s a good to have a starting point!

And what about when it comes to accessorising the dress? What tips can you offer to brides?

Play with different ideas but be true to your own style. It can be easy to get carried away with wanting lots of different looks and styles for the big day, but pick something that you are going to look back on with fondness!



Which styles of dresses would you say are proving popular with brides at the moment and what new bridal wear trends can we expect to see coming through?

We are seeing brides becoming more daring in their choices of attire for the big day. From two-pieces to bold statement fabric, brides are now less predictable in their choice of style, which is inspiring for designers!

How have So Sassi’s designs evolved from one collection to another?

The collections have developed year on year as we’ve got to understand what the So Sassi bride wants and that is where the design focus is. We think this is the best So Sassi Collection to date because it is the most confident in its style and fabrics.



What does the team enjoy most about designing and creating the dresses?

We love seeing the dresses being worn by our brides on their big day! It’s easy to design a dress that you like but to create a gown that is perfect for a bride – that moves beautifully, complements her style and is one that can be reflected upon fondly – is such a huge satisfaction.

Where can our readers find out more about the collection and details of So Sassi stockists?

Our website shows all of our dresses and all the events we have coming up, as well as a full list of stockists!

Check us out at


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