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beauty queen: say hello to make-up by jo

30th January 2018 | Rachel Hirst

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CARRO Studio (3)

All brides want to look their very best on their wedding day and so prior to the big day they’ll want to pull together their very own #glamsquad who will help them to achieve that goal.

A professional makeup artist tends to part of such a group – someone who knows all the best tips, tricks, trends and products, and who can apply makeup with ultimate staying-power that will look fabulous both in person and on camera!

One lady who has all these super skills and pro knowledge is our wonderful Sponsor, North-East based makeup artist, Jo Leversuch of Make-Up By Jo.

Having made up hundreds of happy brides, worked for top brands and on the models of London, Paris, New York and Milan Fashion Weeks, Jo’s portfolio speaks for itself but for those wanting to find out more about this talented lady, we’ve invited her to the blog this afternoon to tell all about her services and style.

Images for UNVEILED Magazine by Carro Studio & GASP Photography.

Jo Leversuch (1)

Can you tell us a little about your background and how you came to be in the wedding industry?

jo says: My background began with Lancome around 20 years ago and throughout the years I have worked in the fashion and beauty industry. About ten years ago I met celebrity make-up artist Ariane Poole whom I assisted and was mentored by her over the years. Around seven years ago I came into the wedding industry through meeting photographers, wedding suppliers and wedding venues.

Can you give us an overview of the services that you offer and the area that you cover?

I offer a bespoke service to all my brides with my in-depth knowledge within the industry and experience I have to offer. My services cover makeup for the bride and the bridal party for the wedding day, and if the bride requires my services for the whole day, then this can be arranged too. I also offer private one to one make-up lessons as well, which is perfect for brides who would like to apply their own makeup or that are getting married abroad.

CARRO Studio (1)

How far in advance would you advise brides to book a makeup artist?

Makeup application is exceptionally popular for wedding days now, so I would highly recommend to book your makeup artist as soon as you have booked your wedding venue and photographer.

Why would you recommend a bride hires in a professional to do their big day makeup rather than doing it themselves?

A professional makeup artist will have the knowledge of how much makeup to apply and also to make sure the makeup stays on all day. A professional will have full knowledge of different brands and an understanding on how this works with the photographer and hairdressers so the bride looks absolutely stunning on her day.

What should a bride look for when hiring a bridal makeup artist?

The bride should look out for recommendations from other brides, wedding venues or wedding suppliers. They should also study the style of the makeup artist and look at their website and social media for examples of work.

Jo Leversuch (2)

What is it that you love about your job and would you say that you have a signature style?

Running my business gives me a huge buzz; from travelling around the world for the catwalk shows, magazines, and also being makeup brand ambassador for Veil Cover Cream. I also truly love weddings as I want to create the prefect makeup for each bride and make them feel exceptionally beautiful. My signature style is all about the perfect skin. I am known as “Queen of Skin” and my style has a real natural aspect with a fashion edge to it.

Where do you take inspiration from? Any celebrity crushes?

I take my inspirations from working backstage on the shows in New York, London, Milan and Paris twice a year. My other inspirations are taken from every day; from the colour of flowers, nature, art, galleries, museums and travelling the world seeing different cultures. My celebrity crushes have to be the striking Helena Christensen and young Elizabeth Taylor.

CARRO Studio (2)

What makeup looks are proving particularly popular with brides at the moment?

The nude blush lipstick is a definitely popular at the moment and a strong focus on eyebrows and an element of contouring.

Where would you advise brides to seek inspiration for their bridal makeup and what other elements should they take into account when deciding on their bridal look?

I always advise my brides to truly think about them as an individual and to look at how they like to wear their own makeup. For example, if a bride always favours black eyeliner then that’s her trademark, so I would incorporate that concept in the look. I’d say to take inspiration from the season and venue they choose, look at colours of the flowers and Pinterest is the most popular site to look at.

GASP Photography (1)

Are there any brands of products in particular that you use?

Veil Cover Cream, Bioderma, Suki, Steamcream, REN, Rodial and Charlotte Tilbury.

What are your favourite beauty buys at the moment?

My must have items in my kit that I can’t live without are: Veil Cover Cream as a foundation and concealer, Steamcream moisturiser, Bioderma Sensibio Micellar Water and REN Vita Mineral Lip Balm.

GASP Photography (3)

What are your top tips for brides to get their skin in the best condition possible in the run up to the wedding?

Keep the skin hydrated at all times. To speak to a qualified beautician if you require facials leading up to the wedding. Do not over exfoliate the skin and keep your skin care routine similar once you have found what suits you. Try to get some good nights’ sleep as this does show in the skin.

What is the feedback like from your brides?

Most of my brides compliment how I have a calming influence on the wedding morning for the bride and the bridal party and how much they love having me there on the morning. Plus the extensive knowledge within the industry and other wedding suppliers I know.

What is the process if a bride books you and do you offer a set package?

The bride contacts me via email and I will always correspond via email at all times. To secure the wedding date I take a nonrefundable deposit, which can be paid via BACS or cheque. I arrange the trial around six to eight weeks prior to the wedding at my home. I don’t offer set packages as I believe each bride is an individual and will have different needs based on where they are getting married to how many they have in the bridal party.

GASP Photography (2)

How can readers get in touch with you, see more examples of your work?

They can visit my website, and follow me on Instagram or Facebook.

Any other exciting news to share?

Keep watching this space – you may see me on TV in the near future!

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