Featured Supplier

diamond geezer: luv olivia

Rachel Hirst

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Far more than a pretty piece of jewellery, engagement and wedding rings represent the commitments a couple make to one other and therefore it’s important that they last a lifetime.

To ensure top quality as well as a design that’s perfect for you and your partner, we’d always advise spending time discussing all the various options with a professional; with varying metals, jewels and settings to choose from, not to mention the 4Cs of diamond quality.

Fortunately for you, we have a gem of an expert taking over the blog today to explain all the considerations of ring buying while telling us about his personal and professional jewellery business – welcome Gareth Graham, managing director of Luv Olivia.

Covering the North West and Central England, including the Midlands, Luv Olivia offers a bespoke wedding, engagement and eternity ring design service with quality and value at the core of its business ethos.

Bringing a stunning collection of rings direct to the homes of its customers, Gareth and his team go above and beyond in the journey to designing rings which are perfect and unique to each couple. The Luv Olivia team also regularly attend our Luxury Wedding Fairs, sharing their fabulous knowledge and showcasing their stunning collections direct to visiting bride and grooms-to-be!

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Can you tell us a little about your background and how Luv Olivia came to fruition?

gareth says

: Luv Olivia Jewellery was born in September 2016 out of a desire to combine my wealth of expertise in the jewellery industry with providing a quality customer-centric design service. I fell in love with selling jewellery early on whilst managing a team at Goldsmiths. I developed a passion for sourcing the perfect piece for customers to mark the most memorable occasions in their lives. The company has great values, many of which are instilled in my business today.

However, after eight years it was time to push boundaries and I began building relationships within the trade side of the industry. I worked for a company selling diamonds and for a bespoke wedding jeweller, thus sparking my inspiration to launch Luv Olivia. I have always had an eye for design and coupled with my ability to connect with customers I knew this was the beginning of an exciting and successful venture.

I started by carefully selecting suppliers who I deemed highly skilled, ethical and reputable. After 30 years in the industry I trust that they can produce exceptional quality jewellery.

What does Luv Olivia offer to couples?

The main objective of the business is to be able to offer customers unique rings which are value for money whilst maintaining the quality of the product. The item is most likely a lifetime purchase and it is essential the craftsmanship is of high calibre and durable.

Luv Olivia is so confident in our product that we offer a lifetime manufacturer guarantee as long as the ring is brought back to be checked at least once a year!

Where did the name for the business come from?

The name Luv Olivia is very special to me. Family is the most important part of my life and is the ultimate motivation for success. Olivia is the name of my daughter who amazes me every day with her boldness and determination. She represents the strength behind the brand and evokes a spirit of ingenuity and innovation. The term “Luv” reflects the eternal love between couples forever imprinted in the rings they wear to symbolise their unity.

engagement rings

Can you give us an overview of the rings you stock and how you pick collections for Luv Olivia?

The rings I bring to an appointment are selected from the most popular collections in the UK and Europe. There are more than 100 styles of ladies wedding rings, 80 gents’ rings and 80 engagement rings of different widths and diamond weights. The styles range from plain to very sparkly with diamond sets. There are also options of various shaped wedding bands to fit around all types of engagement ring settings.

 How do you advise couples on the right ring(s) for them?

I always advise that the style of wedding ring should enhance the beauty of their engagement ring as that is the pièce de résistance. The rest is decided by the client. I guide them through my collection to ensure that they have seen enough options to make a decision.

 What elements should couples think about when picking their wedding rings?

The main elements are the width of the engagement ring band and style of shoulders. It is also important for a couple to decide if they would like an eternity ring in the future. This will affect the width of the wedding band to ensure there is enough room for another ring.

You also offer a bespoke service. Can you tell us a little about this process?

Every ring is made specifically to the bride’s tastes. Although I bring my collection it is only used as a guide for styles, settings and size. Each ring is designed by taking a 3D scan of their engagement ring for the most accurate detail. Then the wedding ring is made to complement both the width and the depth of the engagement ring as I know all too well stock rings can vary in all these aspects.

I come to the comfort of their own home at a time that suits them. This allows for a relaxed environment with no time restraints. I offer advice and educate couples on all of the C’s and which metals are suitable for them.

I am available after the high street stores close and am always on hand to answer any questions. The entire process takes three months to make the perfect wedding ring.

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How should couples go about picking a jeweller to get their rings from? What key qualities should they look for?

The key ingredients as far as I am concerned are quality, expertise and value for money. Does the jeweller offer advice on materials and will they take you through the options instead of simply selling you the first thing you choose? It is important that they show you which wedding and eternity rings fit with your engagement ring (or one you are looking at). They can look totally different when placed together.

Being impulsive and buying the wrong ring to start with can be costly in terms of money and mental stress. The consultant should understand what makes the ring unique to you and help guide you to make the right decision. It is also worth thinking about what kind of cover they offer, can they resize it for you and what are their terms and conditions for ten years down the line.

 What is the feedback like from your clients?

I have had some great reviews and feedback so far. My clients appreciate the one on one experience in the comfort of their own home, my wealth of expertise and relaxed approach to finding the perfect ring. There is never any doubt that they have made the correct decision once the ring has been chosen.

They also love the fact that I really care and don’t have any time restraints at an appointment. I am always available by phone should they need me for anything.  Also, the men have highlighted to me that they appreciate the amount of options available for gents’ rings and attention received. This is an unusual part of the wedding process for them!

 What do you enjoy most about your job?

I enjoy meeting different people every day and having the freedom to go above and beyond for each client. I have always worked in the service industry and now I can be a leader in offering what I truly believe is a world class experience. The fact that the jewellery will stay with the couples forever, be shown to all their friends and family and be treasured gifts to each other gives me an enormous sense of satisfaction.

When you believe in a product and fully comprehend the customer needs, the process of selling becomes an enjoyable and interactive experience.

What does the future hold?

The sky is the limit for Luv Olivia. I am enjoying establishing such great connections with my customers, wedding show hosts and suppliers. I am working day and night to create a brand which is known for its great service, unique designs and quality. Hopefully sometime in the future we will expand the business from outside the North West and Central England! I would also like to secure more partnerships. Luv Olivia is the preferred supplier for Thornton Manor and the Radisson Edwardian Blue.

 How can our readers find out more/get in touch?

I have a showroom for clients in most parts of the country, but I mostly offer a mobile service in the privacy of a client’s own home at a time that suits. Readers are welcome to either message me on Facebook or by emailing me at gareth@luvoliviajewellery.co.uk. Alternatively, you can fill out a consultation and I can chat with you on my website.

I also exhibit at wedding fairs throughout the year which gives me a fantastic opportunity to showcase the Luv Oliva collection. Our consultants are able to advise on styles to suit each engagement ring and we offer a free ring shining service! The dates are listed here if you would like to come and visit us.

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