When it comes to planning a hen do it can be tricky to think of an ‘activity’ that’s original and will appeal to all ages and personalities within the group. But thanks to our fabulous North-East based Sponsor, freelance makeup artist Alexandra Jane Edgar, we have a winning suggestion for you that’s guaranteed to go down a treat with all your beloved hens – a professional makeover and photo shoot! We said it was fabulous!
Based in the studio of Joe Laws Photography, in Newcastle Upon Tyne, Alexandra has added this hen party experience to her list of services, so girls can get glammed up before hitting the town and take away some stunning professional shots with their leading ladies as a gorgeous souvenir of their pre-wedding celebrations.
Not only that but Alexandra is also offering group and private makeup classes to help ladies get out of a beauty rut and enhance their features while learning top products, tips and tricks along the way. And those further afield than the North East need not miss out of Alexandra’s golden advice as she’s started a series of online makeup tutorials too. Is there no end to this lady’s talents?
Here to tell us more is the expert herself. Over to you Alexandra…
With images by Joe Laws Photography.
You’ve recently introduced a Hen Party Experience to the portfolio of fabulous services that you offer. Can you tell us a little about this?
alexandra says: Our Hen Party Experience is a new, feel good service providing you and your main girls an amazing treat. All hens get a pamper session with eyes, cheeks and lips at £35 each, with the bride-to-be getting a consultation on skincare, full professional makeup application and hair styled for £55. Next, it’s time to hit the studio and enjoy a photoshoot by award-winning wedding and portrait photographer Joe Laws. Each hen will choose a digital photograph and the bride-to-be chooses an additional one of the entire party to take away with them. Any additional images, prints, framing are also available at an additional cost.
How have the hen party sessions been received so far?
The feedback has been amazing with our parties coming from as far as Northern Ireland and Scotland so far. They say it is a great way to spend an afternoon before going into town to party. It’s a professional, fun experience where everyone gets to look and feel their best. Not only will the session encourage brides-to-be to book their wedding makeup trial, it’s also a great opportunity for some practice in front of a professional photographer – and most of all, they all have fun with beautiful images to take away and treasure. It certainly beats a selfie!
You also run a number of makeup classes at the studio. Why did you want to introduce this service and who do the classes appeal to?
I have been asked for a very long time from clients if I offer classes and tutorials. I decided to offer this service and the feedback and enquiries have been fantastic. I had not realised how intimidating us ladies can find makeup, and how difficult some find it to find a makeup artist they can trust. I run monthly events at the studio (details can be found on my Facebook page) which are a wonderful opportunity to meet new people, get some advice on products and learn, as I show you “how to” on my model. I am also available for private classes, which are great for mums and daughters, or a few friends, looking for some new ideas, tips and tricks. This service appeals to all ladies looking for an informative, fun experience learning new skills and gaining confidence with their look. Events are £15 per person, and private/group consultations are £35 each.
What are the main beauty mistakes that ladies tend to make?
I honestly don’t think it’s the ladies who make the mistakes. I genuinely believe they have been served with the wrong products for their needs initially. I have seen this time and time again. The consultants are not asking the right questions, nor are they listening to the answers. The client walks away having spent money, gets home and doesn’t have a clue how to use her new products. I am passionate about skincare and makeup. It is magical and empowering. I am able to guide you on the best, effective, cruelty free, luxury products to use to suit your lifestyle whilst keeping it easy and transparent.
Your latest venture is video makeup tutorials, which sound exciting – can you tell us more please?
My desire to help others enjoy, experiment and feel good with incredible products has catapulted me right out of my comfort zone. I wished to present my brand in a luxurious, fun, easy going, informative way. I want my clients to see real women, the process, the application, the finish. My videos are currently on my Facebook page, however I am in the process of setting up a Youtube Channel – AJ Edgar Make up Artist – where they will all be together. I will keep you posted!
So what type of videos have you done so far and what else do you have planned?
My first two tutorials have been modelled by two incredible dancers, Jessica and Elena. My first look is based on enhancing Jessica’s own beauty, the second is empowering Elena with a catwalk inspired look from Sophia Webster’s dreamy current collection. Next, I will be showcasing a real prom makeup application on Royal Teen Miss UK, Juliette. Through my videos, I will be filming ladies of all ages and ethnicities focussing on different areas, such as eyes, cheeks, lips, skincare, foundation – the whole schbang!
What current makeup trends are you a fan of and can you forecast any looks that will be big in bridal?
I’m delighted that the magical, ethereal, glistening, mystical looks on the spring/summer catwalks at London, Paris and New York Fashion Weeks are here to stay. The skin is luminous and looks so healthy – perfect for a bride. See examples at Antonio Marras, Ralph & Russo, Sophia Webster and Valentino. I feel the sherbet hues will transcend into bridal with lilac, pink, pistachio and lemon taking centre stage. I adore translating the catwalk looks for bridal and every day. All examples can be seen on my Facebook page, shot by Joe Laws Photography.
Beauty-wise, who is your celebrity crush?
Currently it would have to be bride-to-be of the moment, Meghan Markle. She always looks radiant, polished and so happy. She is a strong, confident woman. I adore that she said no to any editing of her portrait for Vogue. Right now, Meghan will be preparing her skin in order to be wedding-ready, focusing on her nutrition and skincare. This is something I am able to assist my brides-to-be with and I only use vegan skincare, makeup, nutrition, bath and body products.
It would be absolutely incredible at some point in my career to do Meghan’s makeup. It would be such a privilege to advise and create looks for such an empowering, beautiful girl.
What sets you apart from other makeup artists?
My collaboration based at Joe’s studio ensures a great service to absolutely everybody. From engagement, boudoir, couples, wedding, family, enchanted, wedding gown fashion shoots and vintage belles. Not only do we offer two professional services under one roof, we have connections to an arsenal of trusted suppliers, including dress designers, cake makers, venues, gift ideas and milliners. We really do love what we do.
Where can our readers find more information on your services and how to contact you?
The best place to find out about my bridal services, packages and classes is to visit my website and ‘like’ my Facebook page (especially for events details and online tutorials). Instagram is great to see how varied the looks I create are, and offers a great insight to different photo shoot services in the studio.
Ladies can contact me on 07530 075279. For photography packages call Joe on 07762 817584 or visit www.joelaws.co.uk.
Anything else to share with us?
Joe and I can also arrange boudoir photo shoots, which make a great gift for grooms, and also fashion shoots of a bride in her gown after her big day, giving her another reason to wear her dress again.
On a personal note, I’m delighted to announce that I will be resident makeup artist for Brides Up North’s Grand Wedding Show at Ramside Hall, Durham, this September. As well as creating the models’ catwalk looks, I’ll be available to speak to brides-to-be about their wedding makeup, as well as all other services that I offer so be sure to come over and say hi!