Alice Rose Bridal

At Alice Rose Bridal, our sole priority is to ensure that every bride – no matter her body hang-ups or budget – has a magical dress shopping experience.

Located in the historic Leicestershire town of Ashby De La Zouch, our boutique celebrates authenticity and boosts confidence by helping brides find a dress that makes them look and feel their most amazing selves.

Our eclectic collection of gowns appeals to those who seek timeless style with contemporary edge. From elegant ballgowns and lace detailed A-lines to modern mermaid cuts and embellished column dresses, brides will find both classic and on-trend influences upon our rails.

We are proud stockists of Dando London, Eddy K, Ellis, Romantica, Tiffany’s Bridal and House of Mooshki, all carefully handpicked for their diverse silhouettes, incredible fabrics and exquisite detailing. Whether a bride dreams of understated glamour, classic fairytale feels or a showstopping statement; the perfect match can be found within these stunning collections.

Welcoming brides to our modern boutique is the absolute best, and we promise a relaxed, personal and private dress shopping experience. We will get to know about the big day plans and a bride’s unique style preferences before using our expert knowledge to advise and assist but never to pressurise or rush. It’s about picking a gown that instils comfort and confidence so a bride can be her true self.

From initial appointment to final fit, the Alice Rose magic never falters.


Donna is amazing at what she does! Nothing is too much trouble she will go out of her way to help you with anything and she makes you feel so welcome and at ease from the moment you step into the shop. There are so many beautiful dresses to choose from, picking your wedding dress is a very exciting and important thing and I am so pleased I chose to do this at Alice Rose Bridal as I was given the best experience ever. Thank you so much for helping me find my dream dress! Sophie
I had the most amazing bridal appointment here at Alice Rose. My stylist was so lovely and made my appointment such an amazing experience. Everything was so relaxed and it felt like I was trying on dresses with an old friend! We had so many laughs, we weren’t made to feel rushed whilst helping me to find THE ONE! I would 100% recommend any bride to come here! Everyone who came with me to try dresses on said how much fun they had and really enjoyed our afternoon here. Thank you Donna and Alice Rose Bridal Team. Leah
Everything about Alice Rose Bridal is amazing! From the minute I walked in the boutique I felt at home. When it came to choosing my dress the private upstairs changing area was truly wonderful and gave such a personal feel to the appointment - it was perfect! My dress was incredible and Donna guided me through the whole process so amazingly and made suggests for bespoke changes to make the dress perfectly me. She also knew exactly what would look great for my body shape and made me feel a million dollars! I feel like I’ve made a friend for life and would recommend Alice Rose to everyone and anyone I know! Continuing the journey through to the seamstress and alterations was a great addition to the service too! Thank you so so much Donna and everyone at Alice Rose. Hannah

Contact Alice Rose Bridal