Rachel Ash

Nestled in the heart of the picturesque historic market town of Atherstone, Warwickshire, Rachel Ash is a luxury designer wedding dress boutique boasting exciting collections from the very best in British and International bridal design.

Our collection of wedding dresses and accessories are thoughtfully hand-picked each season, with a focus on modern and stylish bridal design. Whatever your bridal style and dreams we aim to inspire you with our wide range of wedding dresses, all whilst having a little fun and creating some lovely memories together.

Our reputation is built on honest styling expertise and our impassioned customer-service. We really care about each and every one of our brides, and it’s important to us that they enjoy the run up to their big day, safe in the knowledge that we will take care of their wedding dress and alterations without any stress.

We operate on an appointment only basis so each bride has our undivided attention and benefits from the exclusive use of our beautiful private dressing room.

Our designers include Pronovias, Caroline Castigliano, Catherine Deane, Moonlight Couture and Theia. Our dress prices start from £995-£3500 with the majority priced between £1500-£2000. Our fabulous collection of bridal separates start from £640, I bet you hadn’t thought about those, you should definitely give them a try.

We cannot wait to welcome you to our lovely and relaxed bridal boutique.


I had the best experience I could imagine using Rachel Ash Bridalwear! From the first moment of stepping in their beautiful shop I knew I would love them, and knew they would help me choose my perfect dress. Aimee was so helpful, she helped pick out some lovely gowns for me to try, all in different styles. Then I found the one and couldn't believe it. The service following was everything I needed, so welcoming and they make you feel very special. Honestly they can’t do enough for you. If you are looking for a bridal shop who offer some lovely brands then you should definitely book yourself an appointment here. I will definitely be sending all my friends here when their time comes. Thank you so much! Cherise
I had my first bridal appointment experience at Rachel Ash and it couldn’t have been better. Aimee is so accommodating, helpful and genuine and you can tell she really cares about the customer. She made me feel at ease from the beginning and has a beautiful shop with the most stunning collection of dresses. Thank you so much for making my bridal experience so special and for helping me to find my dream dress! I couldn’t recommend Rachel Ash enough! Rachel Ash Bride
Rachel Ash was the first place I visited on my quest for the perfect dress and I couldn’t have asked for more. Aimee offered friendly and knowledgeable service, giving her thoughts and advice along the way which was invaluable! The best way to sum it up? Every other store was compared to the ‘Rachel Ash Experience’! Thank-you! Sophie

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